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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Bravo A-List Awards

EVENT REPORT 04.06.09 6:47 PM

Downtown Alley Converts to Luxe Entry Area for Bravo's A-List Awards

Bravo's A-List awards after-party
Photo: Dale Wilcox

Downtown Los Angeles: As fancy venues spring up in its streets, it's become a desirable destination rather than a place to avoid after dark. But outside the shiny new clubs and restaurants, the area still has significant room for improvement, with its abundance of homeless residents and dingy streets abandoned at night. Organizers behind the after-party for Bravo's A-List awards at the Edison faced a related challenge: how to make a suitable arrivals area out of the alley that serves as the venue's entry.

Working with Bravo director of consumer marketing Valerie Brown, Precision Event Group confronted the issue by setting up a 24-foot glowing "A" under which guests would pass, moving next through a 55-foot tent illuminated in blue and outfitted with chandeliers and billowing fabric. "One of the challenges immediately was how do we utilize this beautiful club with not such an appealing entry?" said Jason Wanderer of Precision Event Group. "Our large entry plan served the function of covering the alley, evoked the feeling of the show and the brand—and really more than anything it welcomed guests and and let them know, hey, they've arrived at the A-list party." MORE >>

Bravo, Bravo A-List Awards