 | The poolside scene at the Mondrian on Thursday for Oakley's event
Photo: Polk Imaging |
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Sure, the recession is lingering, but sometimes—according to the marketing strategy of several brands—people just need a break from thinking about it. So Oakley and a collection of hosts at the Byron & Tracey Salon in Beverly Hills, offered two unrelated warm-weather events with a lighthearted feel and a focus on pampering and freebies.
"It's good to celebrate life," said Tracey Cunningham, co-owner of the salon, which began its two-day run on Thursday with Covergirl, Alizé, and other brands, in association with BMF Media Group and the A List. BMF's Bruce Starr said he and Ashlee Margolis of the A List brought together retail clients (who gave dollars as well as product to be a part of the event) that were a good match for the summer beauty theme and the exposure to celebrities, media, and industry folks the suite would provide.
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Oakley, Gift Suites, Byron & Tracey Salon, Express, Covergirl, Cafe Bustelo, Alize, Carrera Vintage Sunglasses |
