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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

6. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Carrera Vintage Sunglasses

EVENT REPORT 06.01.09 1:31 PM

Brands Kick Off Summer With a Lighthearted, Freebie-Filled Approach to Event Marketing

The poolside scene at the Mondrian on Thursday for Oakley's event
Photo: Polk Imaging

Sure, the recession is lingering, but sometimes—according to the marketing strategy of several brands—people just need a break from thinking about it. So Oakley and a collection of hosts at the Byron & Tracey Salon in Beverly Hills, offered two unrelated warm-weather events with a lighthearted feel and a focus on pampering and freebies.

"It's good to celebrate life," said Tracey Cunningham, co-owner of the salon, which began its two-day run on Thursday with Covergirl, Alizé, and other brands, in association with BMF Media Group and the A List. BMF's Bruce Starr said he and Ashlee Margolis of the A List brought together retail clients (who gave dollars as well as product to be a part of the event) that were a good match for the summer beauty theme and the exposure to celebrities, media, and industry folks the suite would provide. MORE >>

Oakley, Gift Suites, Byron & Tracey Salon, Express, Covergirl, Cafe Bustelo, Alize, Carrera Vintage Sunglasses