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News Archive for Cirque Du Soleil
EVENT REPORT   04.27.09 7:41 PM
Reebok Launches New Exercise Concept With Flying Apparatus at L.A. Pop-Up
The Reebok Jukari Fit to Fly workout
The Reebok Jukari Fit to Fly workout
Photo: Vero Image
A new pop-up has hit town—but a stop at this one might involve a bit of heavy lifting. The space is an exercise studio showing off a workout-concept-slash-brand-promotion known as Jukari Fit to Fly, commissioned by Reebok in partnership with Cirque du Soleil. The routine—available at gyms such as Equinox in New York—incorporates an apparatus dubbed a Flyset for a full-body workout incorporating cardio, strength training, and balance. The space took over its La Brea location in Los Angeles at the beginning of April and will stay until the end of May, moving afterward to cities including Miami and Montreal.

Reebok global director Dianne Hayes turned to Stoelt Productions to execute the concept. “We completely transitioned the space, and turned this big, empty space into a great experience for Reebok Jukari,” said Matt Stoelt. The space features high ceilings with a custom fitness studio, showroom, and spa rooms. The ceilings are strong enough to hold a rigging system designed to hold eight Flysets accounting for 1,200 pounds apiece. MORE >>

RELATED TOPICS Reebok, Cirque du Soleil, Pop-Ups
NEWS   04.24.08 8:55 AM
Glaad Ramping Up Efforts to Target Young Guests at Media Awards
The stage set at last year's awards
The stage set at last year's awards
Photo: Courtesy of Glaad
For its 19th annual media awards this Saturday, the Gay & Lesbian Alliance Against Defamation (Glaad) will introduce a new postshow party in the first-floor lobby of the Kodak Theatre, but the nonprofit isn’t seeking to lure its high-profile celebrity guests to the new satellite event. Instead, the after-party is part of Glaad’s efforts to increase outreach to gay, lesbian, bisexual, and transgender youth.

“The [recent] increase in bullying and violence focused attention on the continuing challenges faced by LGBT youth and motivated our volunteers to outreach to even more schools and allowed us to bring in a record number of underwriters,” Glaad director of special events and sponsorship Diana Rodriguez told us in an email. MORE >>

RELATED TOPICS Glaad, Glaad Media Awards, David Geffen Foundation, KIIS-FM, American Idol, Cirque du Soleil
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