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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Cirque Du Soleil

EVENT REPORT 04.27.09 7:41 PM

Reebok Launches New Exercise Concept With Flying Apparatus at L.A. Pop-Up

The Reebok Jukari Fit to Fly workout
Photo: Vero Image

A new pop-up has hit town—but a stop at this one might involve a bit of heavy lifting. The space is an exercise studio showing off a workout-concept-slash-brand-promotion known as Jukari Fit to Fly, commissioned by Reebok in partnership with Cirque du Soleil. The routine—available at gyms such as Equinox in New York—incorporates an apparatus dubbed a Flyset for a full-body workout incorporating cardio, strength training, and balance. The space took over its La Brea location in Los Angeles at the beginning of April and will stay until the end of May, moving afterward to cities including Miami and Montreal.

Reebok global director Dianne Hayes turned to Stoelt Productions to execute the concept. “We completely transitioned the space, and turned this big, empty space into a great experience for Reebok Jukari,” said Matt Stoelt. The space features high ceilings with a custom fitness studio, showroom, and spa rooms. The ceilings are strong enough to hold a rigging system designed to hold eight Flysets accounting for 1,200 pounds apiece. MORE >>

Reebok, Cirque du Soleil, Pop-Ups

NEWS 04.24.08 8:55 AM

Glaad Ramping Up Efforts to Target Young Guests at Media Awards

The stage set at last year's awards
Photo: Courtesy of Glaad

For its 19th annual media awards this Saturday, the Gay & Lesbian Alliance Against Defamation (Glaad) will introduce a new postshow party in the first-floor lobby of the Kodak Theatre, but the nonprofit isn’t seeking to lure its high-profile celebrity guests to the new satellite event. Instead, the after-party is part of Glaad’s efforts to increase outreach to gay, lesbian, bisexual, and transgender youth.

“The [recent] increase in bullying and violence focused attention on the continuing challenges faced by LGBT youth and motivated our volunteers to outreach to even more schools and allowed us to bring in a record number of underwriters,” Glaad director of special events and sponsorship Diana Rodriguez told us in an email. MORE >>

Glaad, Glaad Media Awards, David Geffen Foundation, KIIS-FM, American Idol, Cirque du Soleil