BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

6. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

News Archive for Columbia TriStar

EVENT REPORT 07.01.08 6:55 PM

Flaming Cars Light Up Hancock Premiere

The red carpet at the Hancock premiere
Photo: Line 8 Photography

Guests at last night’s Hancock premiere didn’t have to wait for the film’s screening at Grauman’s Chinese Theatre to witness the path of collateral damage its title character, an oft-drunk and reluctant superhero, leaves in the wake of begrudgingly saving the day. Instead, they got a sneak-peek on the arrivals carpet, where twelve Hancock logo-branded cars, arranged to look like a series of wrecks and pile-ups, served as a playful extension of a traditional step and repeat. Columbia’s Alison Bossert tapped 15/40's Craig Waldman to produce the car carnage, which was broadcast to Hollywood pedestrians on giant Jumbotrons, and—in a tie-in for the Sony-owned Columbia—on Sony Bravia televisions.

The damage-heavy theme continued at the premiere’s after-party across the street in three parking lots located behind the El Capitan. Small flames shot out of cars that sat in the center of two bars, where servers wore beanies identical to the one worn by Hancock in the film. Other references to the movie included caged lounges—a nod to Hancock’s brief stint in prison during the film—and a strung-up 30-foot inflatable whale similar to the one the superhero saves by hurling it into the ocean. MORE >>

Sony, Columbia TriStar, Hancock

Q & A 01.12.07 12:00 AM

Trotting the Globe

Alison Bossert
Title: Vice president of special events, Columbia TriStar
What She Plans: “I run all the premiere parties and award-show parties. This was a crazy year for us; in 2006, we did 38 events. We also do the gift-giving for the studio.”
Staff: “Three people report to me [a director, a senior coordinator, and an assistant], plus a temp. We’re a really good group. We like each other; it’s important.”
Age: “I’m 39. For the first time.”
Career Path: Bossert graduated from Towson University with a communications degree. She worked in the publicity department of PBS in New York, leaving for grad school at Pepperdine. After working as a junior publicist, she went to the 1996 Olympics in Atlanta as a logistics coordinator. “That was fun and exciting and it said to me, ‘You really want to be in events,’” Bossert says. Back in L.A., she started as a temp in the events department at Columbia TriStar television and worked her way up to the vice president title she’s held for two and a half years.
Biggest Job Challenge: “Probably the politics. You’re dealing with so many egos. It’s the art of negotiation.”
Where She Goes for Inspiration: “I can be looking at a store window and see something that might be really fun at a party. We had water walls at The Pursuit of Happyness premiere; everybody loved them. When you’re building a tent, you don’t expect to have water in there.”
Proudest Career Moment: “I was really proud of The Da Vinci Code in Cannes. We built a pyramid in the harbor, and it could be seen from everywhere. It was lit up at night and really magical.”
Favorite Venue: “The Santa Monica Pier. You can go on rides, play the games. People are walking out with tons of plush toys. It’s not just one of those parties where you’re standing around making small talk. Seeing a grown man in a suit climbing up a rope ladder to grab an alien plush toy is hilarious.” MORE >>

Columbia TriStar, Cannes