| EVENT REPORT 07.15.09 11:13 AM |
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Concern Foundation Benefit Raises $1.3 Million, Draws 17 New Food Providers
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 | Concern Foundation's Block Party
Photo: Barry E. Levine |
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In a notoriously tough year for fund-raising, the Concern Foundation for cancer research managed to exceed its goals and expectations for its 35th annual Block Party benefit on July 11. The event on the New York Street backlot at Paramount Studios raised $1.3 million. "Our fund-raising goal this year was to break $1 million," said Concern president Derek Alpert, who oversaw the event. "It's remarkable. It just shows how, even in tough times, cancer and finding a cure really means a lot to people." (Last year's goal was more than $1.5 million, and Concern achieved it.)
The event honored senior vice president of wealth management for Smith Barney Susan Inwood; child psychiatrist Mary M. Moebius; and interior designer Donna Livingston. Los Angeles magazine was the evening's media partner, helping the organization to raise awareness and secure additional funds from readers and advertisers.
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RELATED TOPICS
Concern Foundation, Los Angeles Magazine |
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| TOP 100 EVENTS 02.16.09 8:00 AM |
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Southern California's Top Benefits 2009
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 | The Los Angeles Philharmonic
Photo: Mathew Imaging |
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1. Carousel of Hope
Barbara Davis’s fund-raiser is known for attracting celebrities and raising big bucks—more than $80 million since its inception in 1982. Last year’s ball at the Beverly Hilton honored Pauletta and Denzel Washington, and included performances by the Jonas Brothers and Josh Groban.
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Southern California's Top 100 Events, Tommy Hilfiger, Los Angeles Opera, Los Angeles Philharmonic, U.C.L.A., Bon Appétit, Chrysalis, DesignCare, U.S.C. Libraries, Doheny Library Preservation Fund, Starlight Starbright Children's Foundation, Concern Foundation, Fulfillment Fund, Tiger Woods Foundation |
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| ASK BIZBASH 09.10.08 11:30 AM |
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Who Does Fantastic Flowers on the Cheap?
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 | Centerpieces at a Concern Foundation fund-raiser
Photo: Courtesy of the Concern Foundation |
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As prices climb and event budgets continue to shrink, flowers are often one of the first things to be scaled back, or cut completely. Here are designers who planners maintain get more bloom for the buck.
Los Angeles magazine’s marketing services director, Devon McKee, has hired Tic-Tock Couture Florals to handle events including the publication’s “Best of L.A.” winners party at the Luxe Hotel Sunset Boulevard and the launch party for sister publication Beverly Hills magazine at Two Rodeo. “On their Web site, [the company] categorizes arrangements by price and includes photos, which is extremely helpful because it is easy to know what you are working with and that you are staying within your budget,” says McKee, who opted for to choose arrangements from the $100 category on the site. “For the Beverly Hills launch party, Tic-Tock perfectly captured the essence of the magazine with simple and chic orchid arrangements,” McKee says. “They also included floating white orchids in an oversized spherical vase, which added an elegant touch.”
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Los Angeles Magazine, Beverly Hills Magazine, Vanity Fair, AIDS Project Los Angeles, Concern Foundation |
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| EVENT REPORT 07.15.08 1:44 PM |
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Concern Foundation's '60s-Theme Block Party Raises $1.5 Million
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 | Go-go dancers performed routines to hits from the 1960's.
Photo: Barry E. Levine |
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Keeping with the same block-party formula that has proven fruitful in past years, Concern Foundation’s 34th annual fund-raiser at Paramount Pictures employed a new theme for this year's event on July 12, a nod to the 1960s. “This year we picked the '60s because it’s the 40th anniversary of Concern, which started in 1968," said Derek Alpert, president of the foundation. The event featured images from the history of the organization and a beauty shop for guests to get beehive hair styles.
Stilt-walkers in psychedelic costumes welcomed guests to the Paramount back lot, where go-go dancers took to one of four entertainment stages. A bright lighting scheme of green, yellow, and pink lit up the decor while hits from the decade played throughout the evening. Tarot card readers and psychics held court next to the beehive hairstyling station.
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RELATED TOPICS
Concern Foundation, Los Angeles Magazine |
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| TOP 100 EVENTS 02.29.08 11:15 PM |
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Southern California's Top Benefits 2008
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 | The Natural History Museum of Los Angeles County's Dinosaur Ball
Photo: Lee Salem Photography |
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1. Carousel of Hope
Usually called the Carousel Ball, this red-letter event on L.A.’s social calendar is such a production that it’s held only once every two years. The host is Barbara Davis, half of a Hollywood power couple with her late billionaire husband, former 20th Century Fox owner Marvin Davis. Their A-list friends will turn out in droves at the Beverly Hilton Hotel in October for this fund-raiser for children’s diabetes.
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RELATED TOPICS
Southern California's Top 100 Events, Nancy Davis Foundation for MS, Los Angeles Opera, Los Angeles Philharmonic, Saks Fifth Avenue, Mercedes-Benz, Unicef, U.C.L.A. Jonsson Comprehensive Cancer Center, HollyRod Foundation, Chrysalis, Natural History Museum of Los Angeles County, Friends of the USC Libraries, Starlight Starbright Children's Foundation, Concern Foundation, Los Angeles Magazine, California Science Center, Fulfillment Fund, Geffen Playhouse, Tiger Woods Foundation |
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| EVENT REPORT 07.18.07 3:21 PM |
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Concern Foundation Milks Block-Party Formula
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 | The Concern Foundation hosted 3,000 guests at the Paramount Studios back lot for its 33rd annual block party.
Photo: Barry E. Levine |
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When a nonprofit has the luxury of turning donated services away, as the Concern Foundation did for its 33rd annual block party on July 14, it’s usually an indication that something is going right. “We had people calling the day after [last year’s] event asking how they could get involved, and we had people calling last week wanting to participate,” said Derek Alpert, the foundation’s president. “We had to tell them there was no more space.”
With the foundation easily garnering the culinary services of more than 50 top Los Angeles restaurants and caterers, it appears the foundation has locked down a winning formula over its event's long history—and rather than tamper with it, Alpert and his team followed the pattern of past events.
The foundation hosted the event at the Paramount back lot for the seventh consecutive year, offering similar entertainment to last year’s event, including the return of four live entertainment stages (this year featuring the Tom Nolan Band, Chinatown Acrobats troupe, Fresh Green Jazz Band, and DJ Party Layne), a rock-climbing wall, and casino tables. Los Angeles magazine was also back as a partner for the third year in a row, celebrating its 2007 "Best of L.A." issue with an on-site marketplace showcasing the magazine's editorial picks in such categories as spa services and golfing.
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RELATED TOPICS
Concern Foundation, Los Angeles Magazine |
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