| EVENT REPORT 03.16.09 4:15 PM |
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Cosmo Recruits 700 Bikini-Clad Women for Marketing Stunt
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 | Cosmopolitan's Bikini Bash
Photo: Vincent Laforet |
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FROM MIAMI/SOUTH FLORIDA
Cosmopolitan headed to Miami on Saturday for its second annual Bikini Bash at Nikki Beach. The magazine's biggest marketing stunt of the year, the event lured more than 700 bikini-clad locals, tourists, and spring breakers—the first 500 sporting complimentary Shay Todd bikinis—to Miami Beach to spell out C-O-S-M-O for an aerial photograph that will run in the magazine's August issue.
"It's a fun event that brings the magazine to life and allows our readers to interact with the brand as well as have a fun day in the sun," said Jason Cavallo, Cosmo's creative services director.
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Cosmopolitan magazine, Nivea |
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| THE SCOUT 07.14.08 5:39 PM |
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Invitations With Techie Surprises, Artistic Airs, and Green Ideas
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 | A flower-seed-laced invitation for the eco-friendly Smart ForTwo car debut.
Photo: Nick Ferrari for Bizbash |
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These recent invitations used new technology, eco-friendly materials, and flat-out fancy designs to get attention.
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Bloomberg, Cointreau, Dita Von Teese, Cosmopolitan magazine, Citymeals-on-Wheels, Smart USA, Going Green, Heroes Foundation |
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| EVENT INTELLIGENCE 06.12.08 12:31 PM |
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M.C.s Gone Wild: Keeping Talent From Going Off-Book and Out-of-Bounds
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 | Jon Stewart at a 2005 Magazine Publisers of America event
Photo: M. Szwajkos/ Getty Images |
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The great thing about napkins or centerpieces or tents is that they don’t talk back. They don’t have a bad day, forget their audience, or have a few too many cocktails before an event. Unfortunately, the same cannot be said for people, and when a planner enlists someone as a host or M.C., a certain element of risk and unpredictability gets added to the mix. And a poor performance can upset guests, sponsors, journalists—and, of course, the process of producing the event itself.
For example: Rosie O’Donnell made some jaws drop at the New York Women in Communications’ Matrix Awards luncheon last year, dropping the F-bomb and unleashing a less-than-refined rant directed at Donald Trump. In 2005, Jon Stewart ruffled feathers while mediating a panel for the Magazine Publishers of America, during which he skewered—some thought inappropriately—the magazines of -panelists Dave Zinczenko (from Men’s Health) and Kate White (from Cosmopolitan). And tongues wagged after Stephen Colbert addressed the 2006 White House Correspondents’ Association dinner crowd, which included the commander in chief himself, with an irony-rich routine that many felt punched, rather than poked fun at, the president.
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RELATED TOPICS
M.C.s, New York Women in Communications, Matrix Awards, Magazine Publishers of America, White House Correspondents' Association Dinner, AOL, Men's Health, Cosmopolitan magazine, Jon Stewart, Rosie O'Donnell, Stephen Colbert |
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