BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

6. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

7. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

9. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

10. 8 Handy Gifts for Meeting Attendees

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

News Archive for Coty Prestige

EVENT REPORT 10.06.08 2:20 PM

Coty Launches Mobile Lounge to Promote Gwen Stefani Fragrances

The inside of Coty's Harajuku Lovers Fragrance Lounge
Photo: Courtesy of Coty Prestige

FROM TORONTO The four Harajuku girls Gwen Stefani employed for her 2004 solo tour weren't around to promote the new Harajuku Lovers fragrances in Canada—but they were emulated by models dressed in short skirts and pigtails as part of manufacturer Coty Prestige's traveling Harajuku Lovers Fragrance Lounge, which visited several locations in Toronto and Montreal from Thursday to Saturday. They also inspired Stefani's new fragrances, with each of the four girls, plus Gwen, representing one of the five scents.

"The fragrances are really fun, and we wanted to get the girls involved in the event," said Kim Husted, director of marketing at Coty Canada. The lounge—held in the Jam Van, a 24-foot vehicle designed for experiential marketing events—promoted the new scents in high schools, malls, movie theatres, and nightclubs in Toronto and Montreal over the three-day period. The mini tour started October 2 with a media preview. MORE >>

Coty Prestige, Gwen Stefani, Harajuku Lovers, Shoppers Drug Mart, Macy's, L.A.M.B.