| TREND SPOTTED 11.26.08 10:00 AM |
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Disco, Rock, and '80s Pop Influence Entertainment, Menus, and Decor
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 | Dancers showed off their moves at a M.A.C. Cosmetics' Gold Fever event in Toronto.
Photo: Andreas & Co. |
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Aussie Hair Cair, Tiffany, Macy's, Cyndi Lauper, MC Hammer, Collaboraction, YouthAIDS, Diffa, Absolut, Diesel |
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| EVENT REPORT 10.14.08 12:12 PM |
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Diesel Stages a Rock 'n' Roll Big Top to Celebrate 30th Anniversary
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 | Diesel's Rock 'n' Roll Circus tent
Photo: Keith Sirchio for Bizbash |
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FROM NEW YORK
Think you had a big 30th birthday bash? The folks at Diesel might beg to differ.
On October 11, the fashion company staged what it described as a 24-hour party in 17 cities, spanning eight time zones, all in honor of its 30th anniversary, dubbed "Diesel xXx." The celebrations took place in locations as far flung as Tokyo, Dubai, Beijing, Paris, and Milan, and culminated with a blowout party for as many as 6,700 revelers on Pier 3 in Brooklyn, called a Diesel Rock 'n' Roll Circus.
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| NEWS 09.23.08 1:19 PM |
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Diesel to Stage "Rock and Roll Circus" in 17 Countries for 30th Anniversary
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 | The Diesel Black Gold spring/summer 2009 show
Photo: Mecedes-Benz Fashion Week |
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FROM NEW YORK
It's been a big year for anniversaries in the fashion trade—Calvin Klein Inc. celebrated its 40th on September 7, and DKNY feted its 20th on the runway during Fashion Week. Next up is Diesel, which is planning to outshine other events with a 24-hour party that takes place in 17 cities and 8 time zones around the world. The October 11 event celebrating the Italian company's 30th anniversary—dubbed "Diesel xXx"—will kickoff in Tokyo, with sister parties taking place in Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London, and Sao Paulo, before finishing in New York on Pier 3 in Brooklyn.
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| EVENT REPORT 03.07.08 6:25 PM |
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Paper's Alcohol-Free Lohan Lunch Shows Off Sunset Marquis Upgrades
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 | Paper's pre-Fashion Week luncheon
Photo: Piper Ferguson for Paper Magazine |
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Paper magazine's Diesel-sponsored lunch for Lindsay Lohan and Jeremy Scott to celebrate the March fashion issue was a perfect storm of hipster marketing. For the troubled young diva, the event helped craft her new sober-but-still-edgy image: The media fussed over her barely dressed cover photo by designer Scott, but the lunch was alcohol-free, reportedly because of Lohan's newfound sobriety, although handlers wouldn't confirm that. The Tuesday lunch also unofficially kicked off L.A.'s Mercedes-Benz Fashion Week, which runs from Sunday through next Thursday, March 13. And it was the first headline-making event at the Sunset Marquis Hotel and Villas as the venue finishes its $20 million renovation.
What do all of those purposes have in common? All roads lead to bicoastal überpublicist Kelly Cutrone of People's Revolution, who planned the event with Paper editor-publishers Kim Hastreiter and David Hershkovits. All the players are clients of Cutrone's (even L.A.'s listless Fashion Week, which hired her as a consultant to help whip it into shape) except for Lohan—who's repped by Cutrone's former intern and business partner Jason Weinberg.
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Paper Magazine, Fashion Week, Diesel, IMG Fashion, Mercedes-Benz |
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| NEWS 03.05.08 1:32 PM |
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Radar Entertainment Merges With Plug
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FROM NEW YORK
As of March 1, Radar Entertainment and Plug Ltd. are one entity, merging their clients and their staffs to form a full-service marketing firm. Running under the Radar name, the bicoastal company (with offices in New York and Los Angeles) will now offer creative direction, marketing, promotion, and event services for entertainment, sports, music, lifestyle, and luxury fashion clients.
Radar head Geoff Renaud, who has a background in concert and music festival production, founded the company in 2003, working with clients such as Nike, Facebook, Pepsi, Jaguar, and Deutsche Bank. (See his most recent events for DWS Scudder here and here.) Lyman Carter, meanwhile, formed Plug in 2001, producing fashion events for brands including Prada, Burberry, Diesel, and Oliver Peoples.
"Lyman and I have been working together for years," Renaud told us today. "The merger comes at a perfect time for both of us, and it's really a case of 'one plus one equals three' with us joining forces. We'll be taking on marketing and events for some of the best names out there, and our combined resources make for what we hope will be a real powerhouse in the industry." —Courtney Thompson
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Nike, Facebook, Pepsi, Jaguar, Deutsche Bank, DWS Scudder, Prada, Burberry, Diesel, Oliver Peoples |
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| EVENT REPORT 06.29.07 5:26 PM |
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Diesel Launch Takes Over Melrose Place
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 | Fake grass lined the interior of the tent, while chandeliers and Diesel gobos decorated its ceilings.
Photo: Vero Image |
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While an army of check-in staffers and security guards prevented uninvited guests from getting into Diesel’s West Coast flagship store launch, the party’s giant tent—which closed off a portion of Melrose Place to traffic—was designed to look as if event-crashing hipsters had taken over the venue. Diesel USA’s manager of creative services, Gala Magrina, worked with Stoelt Productions to create a high-end garden setting infused with kitschy touches to mirror the contrasts found within the Italian clothing brand’s new store design. (The space juxtaposes masculine and feminine visual elements, as well as mechanical and natural ones.)
Invitations to the May 30 garden party featured elaborate calligraphy overwritten with phrases like “Let’s Crash it,” and what looked like a handwritten “BBQ” scribble in lieu of a crossed-out mention of hors d'oeuvres. Indeed, guests found an elaborate barbecue spread that included hot dogs, kebabs, and ribs served up by a crew of servers in white jeans and faux tuxedo T-shirts.
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