| EVENT REPORT 10.16.08 12:32 PM |
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Fashion Week Sponsors Hawk Wares With Focus on Causes, Style
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 | The scene at Smashbox
Photo: BizBash |
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The five-day swirl of shows and parties that is Mercedes-Benz Fashion Week in Los Angeles kicked off on Sunday at Smashbox Studios in Culver City. And although L.A. Fashion Week is in danger of phasing out in its current capacity if Smashbox co-owner Davis Factor cannot continue to generate the sponsorship dollars necessary to keep it going during the economic downturn, this season's sponsors are still working hard to impress showgoers at the tents. This time around, the bounty of product and service offerings is largely focused on environmental or philanthropic messages, plus—bien sur—stylish presentation.
Title sponsor Mercedes-Benz brought three of its cars to the tent lobby, including a new clean-diesel BlueTEC SUV, next to which a techy touchscreen display allowed guests to visualize their dream cars by personalizing the available options. A hedgerow backed the vehicle. The brand also brought the GLK, which appeared in Sex and the City: The Movie and will be available for sale in January. A film loop showing behind the car showed it traveling through photogenic Southern California locations. Key to the Cure logos and signage surrounded a third car, an example of the vehicle one woman drove across the country to promote breast cancer awareness. "The cars represent talking points, which speak to causes and show our philanthropic side," said Mercedes' western regional PR manager, Larkin Hill. "Stylish people who set the trends [are] our target audience, and we want to show them we have a conscience."
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RELATED TOPICS
Fashion Week, Mercedes-Benz, Key to the Cure, American Express, Rose's, Ultra HD, Flor de Caña, Domino Magazine, BlackBerry, T-Mobile, Sponsorships |
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| NEWS 09.30.08 3:41 PM |
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Domino to Host Bazaar-Style Shopping Event in Culver City Furniture Mart
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After the dust surrounding Mercedes-Benz Fashion Week settles at nearby Smashbox Studios, consumers will have a chance to scoop up some style for their homes at the H.D. Buttercup furniture showroom in Culver City. Inspired by California living of the past and present, Domino magazine will host "The Domino Bazaar," a weekend of shopping and design in the sprawling space.
Open to the public from October 17 through 19, the sale will feature more than 20,000 square feet of furnishings and accessories, all selected by Domino magazine and styled in room vignettes. The event will also offer free consultations with design experts, plus classes on topics like flower arranging, wine selecting, and children's crafts. A portion of the sales from tickets—which are $20 and include a subscription to the decorating mag—will benefit the AIDS Community Research Initiative of America.
The Conde Nast magazine staged the shopping event in New York the past two years, but will not do so this year. —Alesandra Dubin
RELATED TOPICS
Domino Magazine, AIDS Community Research Initiative of America, Condé Nast |
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| EVENT INTELLIGENCE 06.15.07 10:45 AM |
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Who's Really Going Green?
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Heather Henderson has set an ambitious goal. As the operations manager for Cisco Systems' "Networkers at Cisco Live," a 10,000-head annual user conference, Henderson already has plenty on her plate: The conference packs in roughly 500 educational sessions, a trio of networking and entertainment evenings, and a trade show with more than 150 exhibitors. That's not stopping her, though, from forging ahead with a plan to make nearly every aspect of the conference—from paper to electricity to food—environmentally friendly by 2009.
"This year, we're moving to be more green," she says of Cisco's five-day program, which the network equipment manufacturer holds in a different city each summer. "We're taking small steps." Some of those steps include working with the caterer to provide biodegradable plates and utensils and saving paper by printing handouts only when users request them—and, in those cases, printing on recycled paper with soy inks.
"It's a pretty aggressive undertaking," she says, acknowledging that although awareness of eco-friendliness is up, many meeting and event pros aren't yet making the leap from awareness to action. "People are changing their behavior to some extent, but not to the extent it needs to be to make a huge impact."
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RELATED TOPICS
Going Green, Cisco, Environmental Media Association, Oscars, Domino Magazine, Prudential, Designers & Agents, Sundance |
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