| EVENT REPORT 08.26.08 11:04 AM |
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Trump Brings His Version of Dubai—Plus Christina Aguilera—to Bel Air
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 | The Bel Air launch for Trump International Hotel & Tower Dubai
Photo: Associated Press |
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It takes close to a day to get to Dubai from Los Angeles, so when it came time to celebrate the launch of the Trump International Hotel & Tower Dubai on Saturday night, Donald Trump and his business partner, real estate developer Nakheel, spared guests the journey and invited them instead to a more conveniently located fete on a three-and-a-half-acre estate in Bel Air. However, providing attendees with a feel for the new property and the city in which it is located was still important to the developers, who turned to Obscura Digital to create an environment that read a little more Middle East than West Coast. The event was the second stop in a world tour that began in New York and is scheduled to hit four additional stops, including London, before concluding in Dubai.
As guests walked along pathways and past stilt walkers—some of whom wore hats in the shape of the property—on the mansion’s massive grounds, they glimpsed a 60-foot-diameter dome structure. Inside, Obscura technicians had coated the dome with continually changing video scenes from Dubai, including vehicles racing down city streets, yachts sailing down the coast, and ground-level footage of the Trump International Hotel & Tower, so that those inside could feel as if they were standing underneath the property. “We were virtually transporting party guests, bringing Dubai to them through video technology,” said Obscura Digital C.E.O. Patrick Connolly. “The guests got to experience what it’s like to be there, but we didn’t have to fly 1,000 people to do the same thing.”
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Donald Trump, Nakheel, Christina Aguilera |
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| VENUE NEWS 10.15.07 1:29 PM |
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Trumps to Take Hotel Brand Worldwide
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FROM NEW YORK
Last Wednesday, while we were distracted by the news of the MGM Grand, we somehow missed the announcement by the Trumps (Donald, Donald Jr., Ivanka, and Eric) of their plans to take their luxury hotel concept worldwide. Under the Trump Hotel Collection brand name, the Trump Organization will open sister properties to the Trump International Hotel & Tower in Chicago (due to open in December), Las Vegas (2008), and Dubai. Other projects in development will be located in Mexico, the Dominican Republic, Fort Lauderdale, and Toronto. Accompanying this expansion is the Spa at Trump, a new brand that will debut at the Chicago property. —Anna Sekula
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Donald Trump |
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