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News Archive for Dussault

EVENT REPORT 11.13.07 1:43 PM

Dussault Store Opening Channels '70s Motel

Dussault's Melrose street closure.
Photo: Courtesy of Red Dawn Media

Canadian apparel brand Dussault decks its stores—including its newest location on Melrose—in '70s-motel-inspired drag, so the idea to do a launch party for 350 guests with the same look as the retail chain's interior designs seemed to be a no-brainer. Nonetheless, the planning team's brains came rather in handy to coordinate the logistics of closing the block of Melrose in front of the store near Fairfax at 4 p.m. before the event's 8 p.m. start time on Thursday, a feat that necessitated meetings with 17 city agencies.

"It was nuts, " said Josh Gray-Emmer, founder of event production company AirParty, who estimated that more than 100 staffers were on hand on event day. "The L.A. city council was so helpful."

Decorating the party also put to use the creative side of planners' brains. SnowMasters' machines dumped faux snow on the street from the rooftops above, and bikini-clad girls mingled in a wood-barrel hot tub set up near the party's entrance (not a bad place to be on an L.A.-chilly fall night). TV set designer Kyle Schuneman scoured flea markets all around town to help achieve the cool, retro look for the party, which was filled with furniture, glass ash trays, and magazines from the '70s. Door hangers from old motels even hung around bottles. MORE >>

Dussault, A&E, Street Closures