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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

6. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Eboost

EVENT REPORT 09.08.08 11:14 AM

VMA Hospitality Suites Pick Venues With L.A. Character

A sand volleyball court at the hillside House of Hype
Photo: Sky Cassidy/Red Dawn Media for BizBash

Back in Los Angeles after a long absence to tour other cities, MTV's Video Music Awards rolled into town this past weekend with all of the related events in tow, including those ubiquitous swag and hospitality suites. And this time, the suites took over some distinctive L.A. properties that seemed to call attention to the particular character of this year's VMA host city.

Hype Marketing's House of Hype took over a massive home above Hollywood, a property so big and far from its neighbors that it dominates an entire hillside. The setup at the house featured a photo booth and T-shirt screenprinting by Hit & Run by day, with live performances by Young Jeezy and Robin Thicke into the wee hours throughout the weekend. Guests reached the property—which features a grotto pool, a sand volleyball court, and expansive downtown-to-ocean views—by way of shuttle from a parking garage on the Sunset Strip below. Video directors Chris Robinson, Jessy Terrero, and Anthony Mandler nominally cohosted the House of Hype programming in honor of their award nominations. MORE >>

MTV, MTV Video Music Awards, Gift Suites, Verizon Wireless, Samsung, Eboost, Red Bull, Ciroc, Apple Bottoms, Urban Decay