| Q & A 04.23.09 9:00 AM |
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New L.A. Marathon Creative Director Peter Abraham Is Overseeing the Race's Shift From Winter to Spring
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 | | L.A. Marathon creative director Peter Abraham |
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As creative director of the Los Angeles Marathon, Peter Abraham is responsible for outreach, marketing, and conceiving the overall concept of the event—which is undergoing a complete overhaul ahead of the May 25 race. With the marathon under new ownership—LA Marathon LLC, formerly known as Going the Distance, now operates the race—it's Abraham's first go at overseeing the program.
This year's race will be run on Memorial Day, May 25, rather than President's Day, February 16. What was behind the date change?
We came in with new ownership, and we’ve really looked at every single aspect of the marathon. We’ve changed the course from last year: We went back to the loop route that starts in downtown, which was last run in 2006. It’s a very fast route, very popular with runners.
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RELATED TOPICS
L.A. Marathon, Going Green, Honda, Gatorade, Clif Bar, Emerald Nuts, New Performance Nutrition |
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| FEATURE 02.29.08 7:07 PM |
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Southern California's Top Sports Events 2008
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 | The Los Angeles marathon
Photo: Ben Liebenberg/WireImage |
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1. City of Los Angeles Marathon
The 2008 race is set for March 2, with Honda as the presenting sponsor. More than a million spectators are expected to watch 25,000 runners along the course, which starts at Universal Studios and ends in downtown L.A. Other race-day events include the Emerald Nuts 5K Run/Walk and the Acura L.A. Bike Tour.
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RELATED TOPICS
Southern California's Top 100 Events, Honda, Emerald Nuts, Acura, Pacific Life, United States Tennis Association, Toyota, Cedars-Sinai, Chrysler, Countrywide |
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