| EVENT REPORT 02.25.09 2:28 PM |
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Spirit Awards' Pop-Up Sponsor Lounges Look Like Permanent Installations
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 | Elle's green room
Photo: Stefanie Keenan/WireImage.com |
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Backstage guests at Film Independent's Spirit Awards on Saturday found a pair of sponsor lounges that—although they popped up only for event day—seemed as if they might live permanently in the beachside Santa Monica setting. "It took us a week to load in. The tent looked like more like a permanent structure," said Larry Abel, who produced and designed the two lounges for Elle and Piaget. "We put in subfloors and built up from there so that we had some people in there wondering, 'Is this a tent?' And that's what we love to do."
Elle's green room—in which Garnier, Maybelline, Acura, and Lacoste also represented their wares—had a beachy look featuring materials like wooden slats, seashells, and sand, where presenters, winners, select press folks, and miscellaneous non-ticket holders could come to relax (and pick up products from sponsors) before, during, and after the show.
"It's very much in line with the Elle brand," said the magazine's New York-based special events and merchandising manager, Caitlin Weiskopf. "We're about independent style, the high and the low, fun and relaxed. That's what the Spirit Awards are about [too]; it's the fun, cool event during award season where you can wear a pair of designer denim jeans and be next to someone on the carpet wearing YSL—and that's exactly what our brand is about."
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RELATED TOPICS
Spirit Awards, Film Independent, Award Season, Elle, Piaget, Lacoste, Acura, Garnier, Maybelline, Gift Suites |
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| EVENT REPORT 09.22.08 1:29 PM |
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With Billy Idol at Disney Hall, ET Emmy Bash Draws Swelled, Celeb-Heavy Crowd
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 | Billy Idol at Entertainment Tonight's party
Photo: Alex Berliner/BerlinerStudio/BEImages |
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If it ain't broke, don't fix it. That was essentially the philosophy adopted by Entertainment Tonight and The Insider's communications vice president, Lisa Summers Haas, who plans ET's annual Emmy party, sponsored by People. After moving the party last year to the venerable Frank Gehry-designed Walt Disney Concert Hall downtown, Summers Haas took stock of the event's success, and its ever-growing importance on the Emmy-night scene, and decided to keep the party exactly where it was for last night's incarnation—minutes from the award show's new venue, the Nokia Theatre.
"Last year, we were nervous. We were the first party to go downtown, and would anybody want to go downtown?" said Summers Haas. "Lucky for us, the event turned out to be fantastic. The Disney Hall formula worked—everything fell into place, so it was a no-brainer this year." Another bonus of the unmistakable-from-above Disney Hall: "ET and The Insider executive producer Linda Bell Blue wants something visually beautiful on the show." A chopper overhead captures the party's red carpet and bold logo gobos for TV.
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RELATED TOPICS
Emmys, ET, People Magazine, Billy Idol, Cole Haan, Maybelline, Garnier |
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| EVENT REPORT 08.12.08 1:38 PM |
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Boost Mobile Barbecue Takes Over Project Beach House
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 | The ocean view from Project Beach House
Photo: BizBash |
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As the calendar barrels toward Labor Day and summer's unofficial end, Los Angeles eventgoers are making their annual efforts to soak up every last alfresco moment. To that end, Boost Mobile's barbecue at Fingerprint Communications' Project Beach House in Malibu was packed on an idyllic Saturday afternoon, with partygoers parking their cars at a lot on Pacific Coast Highway and riding shuttles to the home to avoid any traffic bottlenecks on the residential stretch.
Boost director of marketing services Caralene Robinson worked on the event for the brand, while Fingerprint coordinated the overall logistics at the property, as it does for all functions at the house this summer.
At the home, which sprawls over four-plus acres of eye-bulging beachfront, guests took their turn splashing on an inflatable Boost-logoed slip-and-slide lawn toy, or meandered with Red Bulls and cocktails through the swimming pool.
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RELATED TOPICS
Hilton Hotels, Boost Mobile, Project Beach House, Garnier |
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| EVENT REPORT 09.17.07 12:58 PM |
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ET and People Take Emmy Party Downtown
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 | Disney Hall on Emmy night.
Photo: Alex Berliner/Berliner Studio/BEImages |
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With new entries on the Emmy party scene this year—including a big production feat by DirecTV—the established bunch had to work even harder to stand out. Take for example Entertainment Tonight's party last night with People (ET's 11th time on the scene, its fourth hosting with People), which dispensed with its standard Mondrian fare this year and moved downtown to the majestic Walt Disney Concert Hall.
Not only is the party venue only a scant few miles from the award show venue (the Shrine), but it also represented a choice on the part of CBS vice president of communications for ET and the Insider Lisa Summers Haas and her team (who started scouting locations in January) to break away from the pack. "Downtown is really becoming new and exciting, and it was one of those things where we just thought, Let’s take a chance," she said.
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RELATED TOPICS
People Magazine, ET, Emmys, Downtown Renaissance, Cole Haan, Kodak, Garnier, Maybelline, Godiva, LG, I.R.S. Gift Policies |
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| NEWS 09.06.07 2:36 PM |
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Emmy Party Update: ET and People Move Downtown
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Entertainment Tonight's Emmy-night party with People magazine is moving away from its typical Mondrian location, into the striking Walt Disney Concert Hall downtown (only three miles from the Shrine Auditorium). CBS vice president of communications Lisa Summers Haas, who is overseeing the event for the fourth year, described her plans as working with "the spirit of the grandness of the venue, with 10-foot-high lamps and eight-foot-high couches. Nothing should take away from the architecture of the building." (Larry Abel De-Signs is building customized furniture.) Godiva, Garnier, Maybelline, and Kodak are on board to sponsor lounge areas.
Expect a more luxurious and exclusive affair than ever, with only 700 invitations going out this year; last year there were 3,000 RSVPs. "We wanted to create a feeling like Vanity Fair's Oscar party," which has also trimmed its already-tight list in recent years, Haas said, adding that the response to the move has been tremendous and that a milelong list of relevant celebrities have already responded.
Organizers announced yesterday that Duran Duran will perform at the event, and we reveal to you that Dave Koz will also perform. (That official announcement will be made on ET tonight.) It will be the first time the event has had two performers. Check back for our full coverage of the event after Emmy night. —Alesandra Dubin
RELATED TOPICS
Emmys, ET, People Magazine, Downtown Renaissance, Kodak, Maybelline, Garnier, Godiva |
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