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News Archive for Hasbro
ASK BIZBASH   09.08.08 9:00 AM
Who Can Produce a Cool Tribute Video?
Stills from a variety of tribute videos.
Stills from a variety of tribute videos.
Photo: Courtesy of Lifefilm (top), Courtesy of Madprops (middle), Courtesy of Raw Films (bottom)
Honoring a retiring exec or an award winner with a video about their life’s work is a great idea, but only if the piece doesn’t move guests to check their BlackBerries or sneak off to the restroom. Here are three companies that specialize in these types of films and, if asked, will travel to make it happen.

With more than 20 years of combined film and television industry experience, Lifefilm Productions co-founders Peilin Chou and John Brancaccio use the same production professionals they worked with at companies such as Walt Disney Studios, MTV Networks, ESPN, and Bravo to craft their celebratory docs. The firm prides itself on delivering broadcast-quality, story-driven films that are truly entertaining. Past clients include C-level execs from Hasbro and real estate developer S.R. Weiner. Rates start at $5,000, with longer and more intensive projects ranging from $10,000 to $20,000. MORE >>

RELATED TOPICS Walt Disney Company, MTV, ESPN, Bravo, Academy Awards, Saturday Night Live, VH1, A&E, E! Entertainment, NBC, Clinton Global Initiative, Miramax, Hasbro
EVENT REPORT   06.16.08 5:53 PM
Hilltop Venue Lends Exclusive Atmosphere to Scrabble Anniversary
Actor Seth Green at Scrabble's party
Actor Seth Green at Scrabble's party
Photo: Lever & Fulcrum Photography
An invitation to get dressed up and spend an evening spelling words might not exactly qualify as the most exciting prospect on many potential guests' social calendars. So when Hasbro—makers of Scrabble—and St. Judes Children's Research Hospital approached event producers Randi Gelfand and Joe Moller to produce last Thursday night’s 60th anniversary party for the classic board game, the pair knew they had better make the event as enticing as possible.

“The challenges for us on the production end were taking a very old technology, which is the Scrabble board, and featuring it in a way that made it more interesting and relevant in today’s hyper, Internet-driven society,” Moller said. “We had to figure out how to take wooden letters and an old game board and make it interesting to young people.” MORE >>

RELATED TOPICS Hasbro, St. Jude Children's Research Hospital, Clothes Off Our Back, Scrabble
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