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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

6. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Hilton Hotels

EVENT REPORT 08.19.09 1:08 PM

AMC Teams Up With Big Brands, Hosts Public Screening to Make Mad Men Mainstream

Costumed fans in Times Square
Photo: Stuart Ramson

FROM NEW YORK Sunday's third season premiere of Mad Men brought AMC record ratings, and though the show's status as current critical darling had to help, nearly a month of experiential promotions nationally and in New York couldn't have hurt either. Culminating in a public screening in Times Square Sunday night, AMC partnered with brands such as Banana Republic, Delta Airlines, and Hilton Hotels to pitch the niche show to the general public.

"It was really an effort to elevate the brand of Mad Men and AMC together," said AMC vice president of activation and promotion Theresa Beyer. "Beyond the smaller group of people, we wanted to break out and go beyond the Mad Men fanbase. It was big and bold for us. Between the activation with Banana Republic and the public efforts in New York, we really felt like we achieved a tsunami of promotions." MORE >>

AMC, Mad Men, Delta Airlines, Hilton Hotels, Banana Republic

WHO'S DOING WHAT 10.01.08 5:04 PM

Hilton Creates PR Position for Gonda

Ellen D. Gonda began her position as the vice president of global communications and public relations at Hilton Hotels Corporation today. The hospitality company created the position for Gonda, who will oversee corporate communications for Hilton from a Beverly Hills-based office, working under the company’s president and C.E.O., Christopher J. Nassetta.

Gonda left her role as the director of communications for the Americas at global private equity firm the Carlyle Group, where she handled communications initiatives in North and South America. —Rosalba Curiel

Hilton Hotels, Carlyle Group

EVENT REPORT 08.12.08 1:38 PM

Boost Mobile Barbecue Takes Over Project Beach House

The ocean view from Project Beach House
Photo: BizBash

As the calendar barrels toward Labor Day and summer's unofficial end, Los Angeles eventgoers are making their annual efforts to soak up every last alfresco moment. To that end, Boost Mobile's barbecue at Fingerprint Communications' Project Beach House in Malibu was packed on an idyllic Saturday afternoon, with partygoers parking their cars at a lot on Pacific Coast Highway and riding shuttles to the home to avoid any traffic bottlenecks on the residential stretch.

Boost director of marketing services Caralene Robinson worked on the event for the brand, while Fingerprint coordinated the overall logistics at the property, as it does for all functions at the house this summer.

At the home, which sprawls over four-plus acres of eye-bulging beachfront, guests took their turn splashing on an inflatable Boost-logoed slip-and-slide lawn toy, or meandered with Red Bulls and cocktails through the swimming pool. MORE >>

Hilton Hotels, Boost Mobile, Project Beach House, Garnier