| EVENT REPORT 03.23.09 11:02 AM |
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Paramount Promotes I Love You, Man With Beer and Nose-Hair Clippers
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 | Signage showcased the stars of I Love You, Man
Photo: BizBash |
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FROM CHICAGO
Paramount Pictures' new film I Love You, Man opened in cities across the country on Friday. To promote the movie on the eve of its debut, Paramount declared March 19 "National Man Date Day," and staged advance screenings and after-parties in markets from Washington to Atlanta.
In Chicago, after a screening of the film at Webster's Place Theatre, approximately 300 locals kept the night going at Sheffield's, where a gag-filled after-party played off the movie's cheeky male-bonding theme. To produce the event, Paramount Pictures's marketing team tapped the local branch of Terry Hines and Associates, a company that specializes in advertising and promotion for movie houses. Janet Golen, a senior publicist at Terry Hines, oversaw planning efforts.
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Paramount Pictures, I Love You Man, Terry Hines and Associates, Facebook, RedEye |
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| EVENT REPORT 03.18.09 4:09 PM |
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I Love You, Man Premiere Kicks Off With Dude-Centric Red Carpet, Off-Color Joke Included
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Typically, the party comes after the movie premiere. But last night, for the premiere of Paramount's new dude-focused picture I Love You, Man, you might say the party started early: on a highly spirited, totally decked-out red carpet for arrivals.
Working with Paramount's Elizabeth Tramontozzi, 15/40 Productions used stills from the set to mock up three vignettes on the carpet on Broxton Avenue, all inspired by the movie's man-centric themes. The first evoked the roughly converted garage inhabited by Jason Segel's character, with a Rush poster, bookshelves full of albums, and a bottle of lotion next to a worn chair that served as a running gag in the movie and the vignettes on the carpet. "Usually [when designing events], you have it really nice and crisp," said 15/40's Travis Jackson. "We had it just the opposite: super raw, and as gnarly as can be."
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RELATED TOPICS
I Love You Man, Paramount |
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