| FRESH FACE 06.24.09 11:00 AM |
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Michael Smith Creates Integrated Sound Programs for Events
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Since he started out as a DJ hobbyist in 2000, Michael Smith has gone on to make a name for himself, spinning professionally for luxury, fashion, media, and entertainment brands. Now he’s expanding his offerings with Michael Smith Event Music, which creates complete programs for corporate clients like Chanel, Louis Vuitton, and Vogue. Call it sonic branding: sound services beyond a traditional DJ’s purview that work with a brand’s specific mission.
“I’ve always been interested in creating a unique sound experience,” Smith says. “So you’re selling a car. What’s your objective for the event? Not just ‘Hey, here’s a cool DJ who can rock a party.’ It’s ‘What is your event about?’ It’s about working with a brand’s sonic identity. Everywhere that [a company uses] music, I believe it should be consistent with the brand.”
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RELATED TOPICS
Louis Vuitton, Jaguar |
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| EVENT REPORT 10.20.08 5:47 PM |
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Jaguar Celebrates Anniversary at Custom-Built $13 Million Esquire House
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For the third iteration of the Esquire House in Los Angeles, the men's magazine took an unusual approach to decor in its temporary base for events with advertisers and charities. Rather than hire event designers to evoke the target Esquire reader's luxury lifestyle in an existing home, the 2008 house really represents an upscale reader's high-end digs. That's because Esquire associate publisher Stephen Jacoby collaborated with his friend, L.A. designer Xorin Balbes, to custom design and build a 7,400-square-foot palace to the good life in the Hollywood Hills—in the hope of selling it to one of the magazine's well-heeled guests.
“It's a masculine house with a little bit of outrageous in it,” said Balbes, who's asking just under $13 million for the home, completed just a month ago. “I thought the Esquire man would be entertaining a lot.”
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Jaguar, Esquire, Hugo Boss, Hennessy, Pop-Ups |
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| NEWS 03.05.08 1:32 PM |
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Radar Entertainment Merges With Plug
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FROM NEW YORK
As of March 1, Radar Entertainment and Plug Ltd. are one entity, merging their clients and their staffs to form a full-service marketing firm. Running under the Radar name, the bicoastal company (with offices in New York and Los Angeles) will now offer creative direction, marketing, promotion, and event services for entertainment, sports, music, lifestyle, and luxury fashion clients.
Radar head Geoff Renaud, who has a background in concert and music festival production, founded the company in 2003, working with clients such as Nike, Facebook, Pepsi, Jaguar, and Deutsche Bank. (See his most recent events for DWS Scudder here and here.) Lyman Carter, meanwhile, formed Plug in 2001, producing fashion events for brands including Prada, Burberry, Diesel, and Oliver Peoples.
"Lyman and I have been working together for years," Renaud told us today. "The merger comes at a perfect time for both of us, and it's really a case of 'one plus one equals three' with us joining forces. We'll be taking on marketing and events for some of the best names out there, and our combined resources make for what we hope will be a real powerhouse in the industry." —Courtney Thompson
RELATED TOPICS
Nike, Facebook, Pepsi, Jaguar, Deutsche Bank, DWS Scudder, Prada, Burberry, Diesel, Oliver Peoples |
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| EVENT REPORT 11.29.07 5:26 PM |
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Jordan Shoe Launch Takes Over Jaguar Dealership
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 | Hand drawings inspired by Carmelo Anthony's tattoos wrapped a Jaguar.
Photo: BizBash |
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The venue-rich Sunset Strip is teeming with hot clubs and restaurants, but for Teri Hines, director of communications for the Jordan Brand (a division of Nike), the Hornburg Jaguar dealership proved the ideal venue. The occasion was last night’s launch party for the latest installation in basketball player Carmelo Anthony’s signature shoe line, the Jordan Melo M4. “The shoe was inspired by jaguar—both the car and the animal—so we couldn’t think of a better venue than a Jaguar dealership,” Hines said.
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RELATED TOPICS
Nike, Jordan Brand, Jaguar, Melo |
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