| THE WALKTHROUGH 08.19.09 2:34 PM |
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Barbie Suite, With Room for 50, Brings Dream House to Life at Palms
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 | The Barbie Suite at the Palms
Photo: Palms Casino Resort |
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FROM LAS VEGAS
In the 50th year of the Barbie doll, the Palms Casino Resort has imagined a real-life Dream House—inspired by an event in Malibu to celebrate the milestone earlier in 2009—and executed it as a 2,350-square-foot suite. The space holds 50 people within the property's 40-story Fantasy Tower—opening the spot to events, quirky meetings, and lodging.
The Barbie Suite has skirted, corseted chairs; a sunburst-style mirror made from 65 reproduction 1959 Black & White Bathing Suit Barbie dolls; pieces from the Barbie Loves Jonathan Adler home decor collection (launching nationwide in the fall); custom wall coverings and artwork; a giant Jacuzzi tub; a two-way fireplace; a full bar; plasma TVs; a steam shower; and a high-end sound system.
In-suite event packages are priced around $1,200 per person for a stocked bar, snacks, and Rain nightclub entry.
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RELATED TOPICS
Barbie, Mattel, Jonathan Adler |
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| EVENT REPORT 03.11.09 4:07 PM |
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For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House
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You might say that Mattel had an insta-theme for its Los Angeles bash for about 200 celebrating the iconic Barbie doll's 50th anniversary. Playing off the Malibu Dream House toy—a coveted accessory for the doll—organizers picked a real life beach house on Pacific Coast Highway and went wild with full-size incarnations of the doll's tiny treasures and pleasures. The date of the party, March 9, was the doll's actual birth—er—launch day at New York's Toy Fair 50 years ago.
Mattel's Lauren Dougherty—along with two other co-chairs of the marketing campaign, Liz Grampp and Brad Armistead—tapped Colin Cowie to plan the party and conjure the food and beverage ideas and Jonathan Adler to decorate the interior of the home. "Barbie is a reflection of fashion, pop culture, and aspiration, and that's really how we celebrated her for her 50th birthday," Dougherty said. "In many ways, the Malibu Dream House [party] was the quintessential moment [in the campaign] because she is a California girl—this was our big marquee moment."
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RELATED TOPICS
Barbie, Mattel, Jonathan Adler, Volkswagen, Fashion Week |
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