| EVENT REPORT 10.30.09 6:00 PM |
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Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A.
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 | Gen Art's 12th annual Fresh Faces in Fashion event
Photo: Tiffany Rose |
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Thursday night marked Gen Art’s 12th annual Fresh Faces in Fashion Los Angeles show—and the first time the organization produced the event in the city since merging with Rock Media in September. Aside from its billing as the "official opening show" for the debut of the two-day program known as Rock Fashion Week L.A., Fresh Faces remained unchanged for the most part, even returning to the Petersen Automotive Museum for the third consecutive year, despite previous plans to take Rock Fashion Week L.A. to Paramount.
“We definitely expected a lot more corporate sponsors—that definitely had a big impact,” said Gen Art C.E.O. Ian Gerard, referring to the venue change and truncation of Rock Fashion Week L.A. from four days to two. “I think bringing the shows to the Petersen and combining sponsors made a lot of sense in terms of where things are economically in October. A four-day show was just not economically viable.”
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RELATED TOPICS
Gen Art, Plastics Make it Possible, Rock Fashion Week, L.A. Fashion Week |
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| NEWS 10.15.09 2:01 PM |
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Rock Fashion Week, With Gen Art, Will Take to Petersen Instead of Paramount
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As we have been reporting since the spring, Rock Media & Entertainment is coming to Los Angeles on October 29 through 31, hosting its version of Fashion Week. But now, instead of taking over Paramount, the programming will move to the Petersen Automotive Museum, according to a report in Apparel News.
“We have been in the middle of an exciting time for our company, as we recently merged with Gen Art," Rock Media president and partner Nicole Purcell told Apparel News. "And our focus has been strategizing and preparing for all the programs we are creating. The Petersen makes sense as [Gen Art] has produced a number of shows there and the venue, vendors, and logistics are already mapped out.”
A call on Thursday morning to Purcell to confirm the details of the move was not immediately returned. —Alesandra Dubin
RELATED TOPICS
L.A. Fashion Week, Rock Fashion Week, Gen Art |
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| NEWS 10.14.09 6:15 PM |
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Informal L.A. Fashion Week Expands Over This Month, With New Entry From Rock Media
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Los Angeles's inability to maintain a single cohesive Fashion Week concept has been widely publicized—particularly after the partnership between Smashbox and IMG dissolved last year. But in its place has arisen something of a fashion month; most of October will see fashion-related events in town, with clusters of events taking shape under multiple structural umbrellas.
Between October 12 and 20, the festivities and shows are officially centered around the downtown area, with market week in Hollywood from October 28 through Halloween. Among the early events was Sue Wong's preview for her spring 2010 collection at her historic home, the Cedars; Wong billed the October 8 event as an unofficial kickoff to L.A. Fashion Week.
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L.A. Fashion Week, Sue Wong, Gen Art, Flaunt |
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| NEWS 05.18.09 1:49 PM |
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Rock Media Stakes a Claim to L.A. Fashion Week Next Fall at Paramount
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 | The last incarnation of IMG's L.A. Fashion Week in October 2008
Photo: BizBash |
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After IMG's well-publicized departure last fall from the Los Angeles Fashion Week scene left a vacancy for an owner of the show program, New York-based Rock Media and Entertainment intends to step in beginning next fall. The firm has planned a series at Paramount Studios on October 28 to 31, to be known as "Rock Fashion Week L.A." The company is also involved in the twice yearly Miami Fashion Week, known there too as "Rock Fashion Week," and in New York with Elle as a partner for a program called "Style 360."
Rock Media president Nicole Purcell, who has yet to distribute official releases or detailed information regarding the project, said, "It's the right time. We would have come anyway [even if IMG had stayed]. Our fashion division is growing bigger and bigger. The recession is still here, but it's slowly going away—let me knock on wood right now—and we thought the fall was the right time to come out."
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Fashion Week, L.A. Fashion Week |
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| EVENT REPORT 03.19.09 11:18 AM |
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To Show 20 Designers, BoxEight Stages Two Runways in Same Venue
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 | BoxEight Fashion Week
Photo: Dirk Mai |
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After the partnership between Smashbox and IMG dissolved last season, it left a vacancy for a semi-official host of Los Angeles Fashion Week. One contender, BoxEight, stepped in to stage a collection of events and shows—called BoxEight Fashion Week—which took over the opulent and historic Los Angeles Theatre for three days this past weekend.
“We ran two different runways, so it allowed us to produce shows every hour. The venue is huge, it allowed us to bring over 3,000 people per day,” said BoxEight founder Peter Gurnz. The runways were set up in the theater section and the ground floor of the building, and 20 designers showed their collections. A lounge with red and white seating took over one floor of the venue as well.
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RELATED TOPICS
L.A. Fashion Week, Fashion Week |
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| Q & A 03.12.09 11:56 AM |
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Jennifer Üner Overseeing Calendar for More-Diffuse-Than-Ever L.A. Fashion Week
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Fashion Week in Los Angeles has never been quite the cohesive entity it is in other international cities. For five years, a partnership between IMG and Smashbox Studios created a more organized program centered in Culver City, but the widely publicized dissolution of that agreement after last season left something of a void.
Independent marketing consultant Jennifer Üner has spent the last seven years overseeing the biannual calendar at FashionWeekLA.com, the most comprehensive and longest-running local calendar of the somewhat ragtag collection of events that has historically made up the week. For this season's Fashion Week—which begins Friday—Üner's calendar is taking on an even greater significance as the industry's unofficial scheduling clearinghouse in the vacuum left after the formal partnership ended. (Üner also manages events and created the Los Angeles Fashion Awards.) We talked to her about how this season's schedule has come together.
Tell us about Fashion Week Los Angeles’s first season since the Smashbox partnership ended.
With the crash of the economy, it was a timely departure for IMG, producers of Mercedes-Benz Fashion Week at Smashbox Studios. Their departure, plus the economy, has created a season of uncertainty. As a result, we are seeing fewer of the more established brands showing on the runway. On the flip side, this leaves room for newcomers to grab some attention. We are seeing a rise in the number of new independent producers who wish to fill the void left by IMG. Usually it is individual designers producing shows in a variety of off-site venues. This year, we see producers determined to pioneer new venues and attract the designers to show with them.
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RELATED TOPICS
L.A. Fashion Week, Smashbox, Mercedes-Benz Los Angeles Fashion Week, IMG Fashion, Sponsorships |
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| ASK BIZBASH 06.04.08 9:15 AM |
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Who's a Great Corporate Event Videographer?
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 | Andeamo Video and Photography shooting a live webcast.
Photo: Courtesy of Andeamo |
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Whether you need to attract potential sponsors, create buzz on YouTube, or simply document an event, here are a few companies planners turn to for all forms of digital media.
When Shana Glick, event manager for Gen Art Los Angeles, needed a videographer to shoot the New Garde, the nonprofit’s fall fashion show, she turned to Oh Rio Productions. The video production company filmed and edited a video of the show that was featured on The Los Angeles Times’ Web site. “Oh Rio never fails to flawlessly cover and edit together an entertaining yet informational piece for our events,” Glick says. Oh Rio has received eight Telly awards in the past three years and has shot music videos, commercials, and events such as the Costume Designers Guild awards (which the company has shot for four years) and the opening night of L.A. Fashion Week.
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RELATED TOPICS
The Los Angeles Times, Gen Art, Costume Designers Guild, L.A. Fashion Week, Morgan Stanley, Xerox, Prudential, California Air Conditioning Systems, Broadcast Music Inc. |
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