BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Land Rover

LOCATION SCOUT 09.05.07 11:45 AM

Where to Take a Seen-It-All Group

The Los Angeles Theatre
Photo: Courtesy of the Los Angeles Theatre

1. Imagine the most spectacular theater you’ve ever seen, then multiply its impact by two, and you’ve begun to conjure the historic Los Angeles Theatre. The French Baroque theater was the most opulent—and most expensive, per seat—constructed in L.A. when it opened in 1931; it seats just fewer than 2,000. Other features include a six-floor crystal and marble lobby, a three-tiered fountain, a glass-ceilinged ballroom with walnut paneling, and a restaurant attached to a private room. The venue closed its doors to regular movie screenings in the 1990s; these days it is commonly used for filming and can be rented for events, although only a few corporate groups host there each year. One reason is the theater and its decor are fragile, and rowdy events aren’t a good match. Another? “The facility is not inexpensive by any stretch of the imagination,” says manager Frank Schultz, of the Delson Investment Company.

2. Villa De La Vina is but a year old—but you wouldn’t know it, and that’s the point. Marshall Haraden, president of big-time contracting company the Marshall Group, built his estate on 10 acres to evoke the look of a centuries-old Spanish home. The property is in the Santa Monica Mountains and offers picturesque canyon views. The home itself is 9,000 square feet and holds about 300, and an additional structure featuring a cyc wall is perfect for photo shoots. Haraden expects a third building—a guest house with an 800-square-foot wine cellar—to be completed by early spring, bringing the total square footage to 15,000. There’s off-street parking for about 55 cars and space for another 70 or so at a nearby property. The venue has hosted only a handful of corporate events so far (including an eight-day-long series of driving events for Land Rover) and does no advertising—it’s strictly word of mouth. “We don’t say ‘yeah’ to everybody,” Haraden says. “We don’t want to wear the property out.” MORE >>

Delson Investment Company, Marshall Group, Land Rover, Walt Disney Company, The Los Angeles Theatre, Villa De La Vina, The Wilshire Theater Beverly Hills, Club 33

EVENT REPORT 07.03.07 5:50 PM

Land Rover's Luxe Tour Makes L.A. Stop

Vehicles stood sentry in front of the manse.
Photo: Courtesy of Land Rover North America

Buying a car from an aggressive dealer can be a brutal experience, but Land Rover’s event strategy is designed to make car-shopping as luxurious as the $96,000 SUVs it sells. The Land Rover caravan travels around the country, arranging meticulously staged test-drives on rugged off-road terrain. Afterward, customers are invited to relax in upscale environments tricked out with all-day buffets and fun activities, such as cooking demonstrations and tea tastings. MORE >>

Land Rover