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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

6. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

News Archive for Lia Sophia

BEST OF 2008 11.24.08 8:00 AM

Home Maker

Jessica Meisels
Photo: Alen Lin for BizBash

Problem: Fingerprint Communications owner Jessica Meisels is rightly credited with birthing the trend of the Malibu summer beach house pop-up in 2006, when the L.A.-based ﬁrm produced and publicized a Polaroid-branded property on the coast. The corporate-sponsored house hosted events for two summers, while a half dozen or so other brands rented nearby properties to piggyback on the idea and the buzz it created among local inﬂuencers and international press. Then a Malibu ordinance limiting commercial events at private residences to four per year—a response to complaints from locals about the trafﬁc, paparazzi, and other nuisances created by the events—threatened the concept this past summer.
MORE >>

Project Beach House, Pop-Ups, Lia Sophia, LnA Clothing

Q & A 07.25.08 2:09 PM

Fingerprint's Jessica Meisels on Beach House Pop-ups After Malibu Outrage

Fingerprint Communications' Jessica Meisels
Photo: WireImage

Now that summer is in full swing, sponsored pop-up beach houses have returned to Malibu, even after buzz that new legislation would nix the concept for good. For the third year in a row, Fingerprint Communications is overseeing such a house, this year known as Project Beach House. Fingerprint owner Jessica Meisels talked to us about upcoming events, Malibu ordinances, and other house setups in town.

How is Project Beach House different from other beach houses?
We’re not a gifting house. You don’t come here and leave with tons of swag. You come here, you experience the brands, and leave with the knowledge of a new product. Yes, you may leave with some stuff, but our objective is to integrate the product into people’s lives, like what we did with [last year's] Polaroid—the whole idea was that Polaroid was going digital—so people didn’t walk out of that house with televisions, they walked out with the knowledge that Polaroid now does television. We’re more about educating our consumers rather than giving a bunch of free stuff away. I think that the other houses are more about gifting. That brings a different audience than what we bring. MORE >>

Pop-Ups, Project Beach House, Lia Sophia, McDonald's