| EVENT REPORT 03.30.09 4:48 PM |
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Allergan Launches Eyelash Enhancer Amid Brow Pluckers, On-Site Docs, and a Museum-Style Exhibit
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 | The look at the Latisse launch
Photo: Claire Barrett |
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Here's something that might fit squarely in the only-in-Los Angeles file. Allergan—the maker of Botox—has launched a product called Latisse, an FDA-approved, prescription-only tonic designed to grow longer, fuller eyelashes. Allergan's senior manager of corporate communications, Heather Katt, worked with the Chandler Chicco Agency and Harrison & Shriftman on a launch party that looked sleek while playing up multiple L.A. stereotypes at once.
The party space—an old retail unit at 800 North La Cienega—got a stylized design, with mostly white decor and carpet, and lighting that bathed the rooms in candy hues. Cala lily centerpieces sat in long troughs decorated with a black graphic print, and LED tubes hung from the ceiling for a slightly futuristic look. Drawing inspiration from Philippe Starck, Marcel Wanders (designer of Miami's Mondrian hotel), and an all-white minimalist beauty pop-up store he once saw in Japan, Harrison & Shriftman's Ryan Jordan created a look he described as "a futuristic vibe for a revolutionary product, an environment that's very chic and sophisticated, not too clinical or pharmaceutical."
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RELATED TOPICS
Latisse, Allergan, Make-A-Wish Foundation |
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| EVENT REPORT 05.06.08 3:20 PM |
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Make-A-Wish Brings 94 Wineries to Moulin Rouge-Themed Fund-Raiser
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 | The "Uncork a Wish" fund-raiser at Barker Hangar
Photo: Peter Brooker for Make-A-Wish Foundation of Greater Los Angeles |
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Samples from 94 wineries and 28 restaurants were on offer at the Make-A-Wish Foundation's annual Uncork a Wish wine tasting and auction at the Santa Monica airport's Barker Hangar. The organization's 15th annual fund-raiser on Saturday featured a Moulin Rouge theme, with costumed performers greeting guests at the entrance and a performance by cabaret group the Glamazons.
At the entrance, a large ice sculpture featuring the nonprofit's logo doubled as a martini bar, with cocktails from sponsor Ciroc. Beyond were tables set with silent-auction items including art, jewelry, vacation packages, cars, and kid-friendly activities. Wineries and restaurants set up their stations on the perimeter of the facility and offered tastings for the estimated 1,500 guests.
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RELATED TOPICS
Make-A-Wish Foundation, Uncork a Wish |
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| TOP 100 EVENTS 02.29.08 7:15 PM |
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Southern California's Top Food, Wine, and Hospitality Events 2008
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 | The 2007 Art of Food & Wine event in Palm Desert
Photo: Brian Maurer |
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1. American Food & Wine Festival
Wolfgang Puck and Barbara Lazaroff are behind this quarter-century-old foodie fest, which raises money for the Los Angeles chapter of Meals on Wheels. Every September, gourmands wind around the streets of the Universal Studios back lot to meet some of the country’s most prominent chefs. Joan Wrede coordinates the event.
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RELATED TOPICS
Southern California's Top 100 Events, Meals on Wheels, Share Our Strength, Santa Barbara County Vintners’ Association, American Institute of Wine & Food, Los Angeles Free Clinic, New Friends, National Kidney Foundation, Break the Cycle, Make-A-Wish Foundation, Reed Exhibitions |
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| EVENT INTELLIGENCE 02.19.08 11:30 AM |
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How to Choose an Auctioneer
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 | Sharon Stone served as auctioneer for Amfar's Cinema Against AIDS fund-raiser in Rome.
Photo: Daniele Venturelli/Getty Images |
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As event professionals well know, one of the key aspects of producing a successful live auction occurs months out, as staffers, board members, and friends of the organization secure (read: often beg for) items so unique, so desirable, that attendees (with the added bonus of helping a good cause) will open up their wallets to get them. Let’s say you’ve scored walk-on roles on Grey’s Anatomy and The Office, a private performance by Hannah Montana, and the guitar on which Bruce Springsteen wrote “Born to Run.” Your work is done: This stuff sells itself, right?
Unfortunately, no. On the night of an event, the duty of moving live auction items, ideally for impressive sums, falls to the person taking—and, hopefully, nudging up—the bids. So what makes an effective auctioneer, and how much can your choice affect the success of an auction—and ultimately, the bottom line?
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RELATED TOPICS
Auctions, Greater Los Angeles Zoo Association, Robin Hood Foundation, Samuel Waxman Cancer Research Foundation, Byrd Hoffman Watermill Foundation, N.F.L. Players, Shakespeare Theatre Company, Make-A-Wish Foundation, Catalina Island Conservancy |
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| EVENT REPORT 11.07.07 11:35 AM |
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Wish Night Gala Resuscitates Monkees Music
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 | Micky Dolenz of the Monkees.
Photo: John Heller |
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If heartstring-tugging wasn't enough incentive for guests to turn up at the Make-A-Wish Foundation's eighth annual Wish Night gala at the Beverly Hills Hotel on Friday, there was at least one rarely seen entertainer in the room to keep things interesting: Monkees veteran Micky Dolenz. “We wanted to spice it up this year, and we had a dance floor—something that we haven’t done in the past,” said the org's special events director, Tessa Bowser. M.C. Joel McHale also brought his controversial, cheeky sense of humor to the mix.
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RELATED TOPICS
Make-A-Wish Foundation, E! Entertainment |
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