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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

6. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

FROM WASHINGTON

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8 New Venues for Washington Holiday Parties That Won't Break the Bank

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Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

News Archive for Matt And Kim

EVENT REPORT 04.16.09 12:21 PM

Levi's Presents Free-to-Public Powersliding Championship With Two-Story Course

The two-story course at the powersliding championship
Photo: BizBash

These days, the word free can be a pretty compelling tool to lure consumers. And that was the angle Levi's worked when it presented the third annual championship for powersliding—a spectacle of a freestyle sport performed on a course two stories high.

Overseeing the event was the Levi's PR team, headed up by PR director Erica Archambault, who tapped A Squared Group to produce, and San Francisco-based Dispatch to handle PR. A Squared designed and executed the set up of the the massive course, complete with cringe-inducing rails and slides adjacent to the Santa Monica Pier, on a cool and windy Wednesday afternoon. Levi's outfitted the extreme athletes in its jeans, an appropriate buffer against the inevitable friction the competitors endured. (Think of a high-altitude slide down a banister.) MORE >>

Levi's, Moutain Dew, Matt and Kim