| EVENT REPORT 05.14.09 3:23 PM |
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Maxim Fetes Hot 100 Anniversary With a Grown-Up Take on a 10-Year-Old's Birthday Party
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 | Maxim's Hot 100 party
Photo: Alen Lin for BizBash |
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If you can remember what you did to celebrate your 10th birthday, it probably involved balloons, party hats, and presents. To celebrate its Hot 100 party's 10th anniversary, Maxim put together a bash reminiscent of those days, only on a much larger scale—and with free-flowing booze.
Alpha Media Group director of corporate events Amanda Civitello oversaw the party last night at the Santa Monica airport's Barker Hangar, where 43-foot ceilings allowed for such festive touches as a 25-foot Ferris wheel that gave guests aerial views of the crowd throughout the evening. "The hangar was just perfect," said Civitello, who moved the party away from last year's venue, the New York street at Paramount, after bringing it in from the real New York before that. "I just wanted to change it up. And we wanted to stay in L.A. because this is obviously a celebrity event, and it's just much easier access to celebrities."
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Maxim, Maxim Hot 100, Dr. Pepper, Stolichnaya, Alpha Media Group |
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| EVENT REPORT 05.22.08 2:37 PM |
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Maxim Dramatizes "Hot 100" Party's New York-to-L.A. Move
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Maxim is not a magazine known for doing things subtly or quietly. So when the pub took its “Hot 100” party—which celebrates 100 women recognized in the magazine’s June issue—from New York to Los Angeles, Alpha Media Group’s corporate events director, Amanda Civitello, made sure the move was purposeful and publicized, starting with a lenticular invitation that showed images of a palm tree juxtaposed with the Empire State Building. Then, there was last night’s party for close to 2,000 (according to security personnel estimates), which took over the New York street at Paramount Pictures. “I was in L.A. looking at venues, and when I went to Paramount, I was like, ‘This has to happen here. It’s the perfect place for it.’”
Why the move? “We wanted to change it up, and celebrity events are a lot easier to execute in L.A. because everyone’s here," Civitello said. "We knew we’d have access to the most important celebrities on the list. It’s something that the entertainment community gets really excited about.”
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Maxim, Maxim Hot 100, Alpha Media Group, Anheuser-Busch, Pontiac, Edge, Hennessy, Agent 99 |
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| NEWS 05.08.08 3:49 PM |
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Maxim "Hot 100" Invites Mimic Event's New York-to-L.A. Move
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 | Maxim's lenticular invitation
Photo: BizBash |
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Maxim is announcing its "Hot 100" party with invitations that appeal to the bicoastal set. Arriving this week, lenticular cards show a dramatic photograph of the Empire State Building when viewed from one angle and a very L.A. scene of a palm tree against a blue sky when viewed from another. The text reads, "Maxim brings the Big Apple to L.A. with a little Hollywood magic."
The party, which has been in New York in the recent past, will take over the New York street at Paramount Studios on May 21, with music by DJ Vice. David Rodgers is producing in association with Fingerprint Communications. The magazine group created the invitation in-house. —Alesandra Dubin
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Maxim, Maxim Hot 100 |
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