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News Archive for Mediaweek

EVENT REPORT 04.16.09 2:38 PM

Mediaweek Prepares Readers for 2009 Upfronts With Daylong Conference

Mediaweek editor and associate publisher Michael Burgi and publisher Geri Fiztgerald
Photo: Liberty News Photography

FROM NEW YORK Shrinking network ratings and changing advertising models mean the television upfronts are becoming a different game each year. In an attempt to keep readers up to speed, advertising industry trade Mediaweek held a conference featuring panels of television executives, advertisers, and editors for a crowd of almost 200 on Tuesday at the Time-Life Building.

The Upfront Conference, a combination of previous Mediaweek events Cable Up! and TV Upfront Live, was the magazine's first meeting of this kind in three years. Editors saw a need to revive the template late last year when reports started emerging about the largely disappointing fall 2008 television season. "We wanted to bring this back last fall when we started seeing a real downturn in the marketplace." said Mediaweek editor in chief and associate publisher Michael Burgi. "Reports in the fourth quarter showed the television industry was suffering from similar problems as the rest of the economy. We knew that this upfront marketplace would really be one worth analyzing." MORE >>

Mediaweek, Niche Media, Upfront Week, Upfronts