 | | L.A. Marathon creative director Peter Abraham |
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As creative director of the Los Angeles Marathon, Peter Abraham is responsible for outreach, marketing, and conceiving the overall concept of the event—which is undergoing a complete overhaul ahead of the May 25 race. With the marathon under new ownership—LA Marathon LLC, formerly known as Going the Distance, now operates the race—it's Abraham's first go at overseeing the program.
This year's race will be run on Memorial Day, May 25, rather than President's Day, February 16. What was behind the date change?
We came in with new ownership, and we’ve really looked at every single aspect of the marathon. We’ve changed the course from last year: We went back to the loop route that starts in downtown, which was last run in 2006. It’s a very fast route, very popular with runners.
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L.A. Marathon, Going Green, Honda, Gatorade, Clif Bar, Emerald Nuts, New Performance Nutrition |
