| NEWS 09.17.09 12:15 PM |
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Emmy Parties and Suites: TV Guide Is Off, ET Moves to Vibiana, HBO Gets Euro Style, EW Partners With Women in Film
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With the Primetime Emmys coming up this Sunday, September 20, the calendar is bustling with related events following on the big show's heels, with only one significant dropout. Here's a roundup:
In what has been a tough year for the publication, TV Guide will not host its traditional big party this year. Event Eleven, helmed by Tony Schubert, who has produced the event in past years, will work on the Entertainment Weekly party at the Sunset Marquis on Thursday night. For the magazine's seventh annual event, Entertainment Weekly has partnered with Women in Film's new TV and media committee. Maybelline New York's new Colorsensational Lip Color will sponsor, and organizers will infuse the brand’s color palette throughout all the details of the decor. PMK/HBH is handling PR.
Among the other big pre-parties is Family Guy's event, which will take to Avalon Hollywood on Friday night to celebrate its nomination for best comedy. Night Vision Entertainment is producing the event, which is set to include a 45-foot inflatable Peter Griffin character out front. Inside, conductor Ron Jones will lead an orchestra. And instead of a standard photo booth, guests' photos will go into flipbooks (simulating a cartoon—get it?). DJ Rick Rude will spin ambient tunes upstairs in Bardot. Entertainment Fusion Group is handling PR.
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RELATED TOPICS
Emmys, Award Season, Women in Film, Family Guy, Maybelline New York, Niche Media, Los Angeles Confidential, Gift Suites, Entertainment Tonight, People, Entertainment Weekly, Academy of Television Arts & Sciences, Governors Ball, Comedy Central, HBO, Fake Bake, T-Mobile, Save the Children, Susan G. Komen Foundation |
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| EVENT REPORT 04.16.09 2:38 PM |
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Mediaweek Prepares Readers for 2009 Upfronts With Daylong Conference
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 | Mediaweek editor and associate publisher Michael Burgi and publisher Geri Fiztgerald
Photo: Liberty News Photography |
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FROM NEW YORK
Shrinking network ratings and changing advertising models mean the television upfronts are becoming a different game each year. In an attempt to keep readers up to speed, advertising industry trade Mediaweek held a conference featuring panels of television executives, advertisers, and editors for a crowd of almost 200 on Tuesday at the Time-Life Building.
The Upfront Conference, a combination of previous Mediaweek events Cable Up! and TV Upfront Live, was the magazine's first meeting of this kind in three years. Editors saw a need to revive the template late last year when reports started emerging about the largely disappointing fall 2008 television season. "We wanted to bring this back last fall when we started seeing a real downturn in the marketplace." said Mediaweek editor in chief and associate publisher Michael Burgi. "Reports in the fourth quarter showed the television industry was suffering from similar problems as the rest of the economy. We knew that this upfront marketplace would really be one worth analyzing."
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Mediaweek, Niche Media, Upfront Week, Upfronts |
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| NEWS 12.09.08 3:06 PM |
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Media Outlets See Obstacles to Hosting Inauguration Events
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With six weeks to go before President-elect Barack Obama takes the oath of office, many media outlets are still tentative about hosting inaugural events. Faced with a flock of challenges—a poor economy, competition for venues, guests, and attention—some potential hosts who once considered throwing their brands into the mix have either opted out or are still unsure, though MTV, CNN, and the Huffington Post continue to move forward with party plans.
"There are two factors making corporations leery to do a big name-in-lights program, one being the economy," said Elizabeth Baker Keffer, vice president of The Atlantic and president of events division Atlantic Live. "Even if you have the money to host a big event, the optics of doing something lavish are not good. The second factor is the many congressional guidelines to hosting events in town. Non-Washington companies need to make sure they are compliant with the congressional guidelines."
During the past couple weeks, event and PR staffers at several publications reported ongoing discussions about whether or not to host something. Some are still mulling: "We're undecided," Vanity Fair public relations director Beth Kseniak said yesterday. Meanwhile, at Condé Nast sibling The New Yorker, special events director Melissa Meyer said the business side is currently discussing plans to entertain clients in some way. As of now, the editorial side of the magazine is not planning anything.
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RELATED TOPICS
Inauguration 2009, Vanity Fair, The New Yorker, Condé Nast, CNN, MTV, Huffington Post, Niche Media, The Atlantic, OK Magazine |
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| MY FAVORITE VENDORS 02.29.08 6:14 PM |
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Niche Media Picks Carving Ice and DJ Pesce
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 | Niche Media's Lauren DeWind
Photo: Courtesy of Lauren Belda |
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Lauren DeWind is the West Coast events manager for Niche Media, producing all events and handling marketing initiatives for Los Angeles Confidential magazine. DeWind has recently spearheaded cover parties, a pre-Emmy celebration, and an Oscar party.
Lighting, Rentals, and Production: “Carter Reese and Josh Mele from Vox Entertainment have the dedication, professionalism, originality, and vision to take any event to a whole new level. They always come to the table with innovative and creative ideas to add a lasting impression for attendees.”
Ice Sculpture: “Dan and Dave at Carving Ice are always thinking out of the box when it comes to creating ice sculptures. They are enthusiastic, passionate, and eager when it comes to their work. I am eager to try their 'Aqua Sermo' [a display of cascading illuminated droplets that form a message or logo] at one of our upcoming events. From what I hear, it is an amazing branding mechanism.”
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RELATED TOPICS
Niche Media, Los Angeles Confidential |
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