| Q & A 10.16.08 9:00 AM |
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Cathy Brown Is Planning Halloween Events in Three Cities and Bracing for the Next Administration
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 | Cathy Brown
Photo: Courtesy of Children Affected by AIDS Foundation |
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Cathy Brown has spent more than 10 years as president of Children Affected by AIDS Foundation (CAAF), and for her, October always seems to be particularly busy. From her base in Los Angeles, Brown oversees the foundation's annual Dream Halloween event, a production-heavy affair that brings family activities set in a Trick or Treat village to three American cities. This year, the event comes to Chicago's Windy City Fieldhouse on October 18, New York's Roseland Ballroom the next day, and Barker Hangar in Los Angeles on October 25. The event is expected to draw 1,200, 700, and 2,200 guests, respectively.
Along with planning the three-city event, Brown spent the past year facilitating a surrounding campaign, which launched October 1. The campaign aims to raise funds and awareness for CAAF and features everything from specially designed Dream Halloween costumes to an interactive e-card available on the CAAF Web site and a promotional video starring Jamie Lee Curtis. We recently spoke with Brown about these efforts, building relationships with corporate sponsors, and working at a nonprofit in the current economy.
Give us some background on Dream Halloween.
Halloween is the second largest retail holiday, and it's a time of fun and celebration for both children and adults. Fifteen years ago, CAAF decided to capitalize on this and celebrate Halloween in a fashion that would also enable us to raise funds. This last year, we have expanded the event into a full-blown campaign that involves corporate partners, a Halloween e-card, and a text-message campaign.
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RELATED TOPICS
Children Affected by AIDS Foundation, Toys R Us, Mattel, American Airlines, Nickelodeon, Resnick Automotive Group, MySpace, Facebook, Disney, Jamie Lee Curtis, James Gandolfini, Melina Kanakaredes |
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| TREND SPOTTED 08.04.08 12:56 PM |
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Events Get Tagged With Graffiti
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 | A muralist at Angeleno magazine's summer release party.
Photo: BizBash |
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Whether it’s as entertainment, decor, an activity, or an art installation, graffiti has added an edgy vibe to several recent events.
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RELATED TOPICS
Angeleno Magazine, The Dark Knight, Warner Brothers, Kidrobot, Mini Cooper, Nickelodeon, Watermill Center, Sundance Institute, Art Gallery of Ontario |
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| EVENT REPORT 04.01.08 7:32 PM |
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Nickelodeon Packs Kids' Choice Events With Creative Stimuli for the Under-Age Set
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 | Nickelodeon's Kids' Choice awards after-party
Photo: Andi Blady |
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It’s not rare to see hordes of people crowded outside local hotspots, trying to craftily make their way past security and velvet ropes. It is, however, rare when the crowd is made up of pint-size grade-schoolers and tweens, as it was at Saturday night’s Nickelodeon’s Kids’ Choice awards after-party, where countless children desperately solicited guests for party passes as they exited the postshow tented celebration on UCLA’s Intramural Field.
The 21-and-over crowd was definitely in the minority at the 4,000-person after-party, which kept youngsters entertained with crafts, a soccer goal-kick station, and the opportunity to have their hair sculpted into gravity-defying spikes or temporarily altered in a variety of bright colors. In a somewhat merciful nod to parents trailing the energized kids (high after a show that featured appearances by popular acts Hannah Montana and the Jonas Brothers), lounge areas abounded, and bleacher-style seating was set up next to the dance floor, where professional dancers led tiny guests in dance moves.
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RELATED TOPICS
Nickelodeon, MTV, Kids' Choice Awards |
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