| NEWS 12.09.08 3:06 PM |
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Media Outlets See Obstacles to Hosting Inauguration Events
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With six weeks to go before President-elect Barack Obama takes the oath of office, many media outlets are still tentative about hosting inaugural events. Faced with a flock of challenges—a poor economy, competition for venues, guests, and attention—some potential hosts who once considered throwing their brands into the mix have either opted out or are still unsure, though MTV, CNN, and the Huffington Post continue to move forward with party plans.
"There are two factors making corporations leery to do a big name-in-lights program, one being the economy," said Elizabeth Baker Keffer, vice president of The Atlantic and president of events division Atlantic Live. "Even if you have the money to host a big event, the optics of doing something lavish are not good. The second factor is the many congressional guidelines to hosting events in town. Non-Washington companies need to make sure they are compliant with the congressional guidelines."
During the past couple weeks, event and PR staffers at several publications reported ongoing discussions about whether or not to host something. Some are still mulling: "We're undecided," Vanity Fair public relations director Beth Kseniak said yesterday. Meanwhile, at Condé Nast sibling The New Yorker, special events director Melissa Meyer said the business side is currently discussing plans to entertain clients in some way. As of now, the editorial side of the magazine is not planning anything.
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Inauguration 2009, Vanity Fair, The New Yorker, Condé Nast, CNN, MTV, Huffington Post, Niche Media, The Atlantic, OK Magazine |
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| MY FAVORITE VENDORS 04.11.08 2:50 PM |
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OK Mag Chooses Goa, Foxtail, and Green Door
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 | | Wynter Mitchell |
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Wynter Mitchell is the West Coast sales and marketing manager for OK magazine, coordinating 10 events per year for the weekly pub. Events include cover parties, Oscar-night dinners, outdoor fitness events, and others that tie into the magazine’s editorial content and with advertisers.
Venues: “Among a few that I’m really loving right now is Goa. It’s the perfect venue because it’s intimate, but it’s also opulent. Even though it can hold 500 people, the way it's designed is very sophisticated and tasteful. Foxtail, to me, is one of the most sophisticated venues that has recently opened. It looks like Art Deco with a U.K. feel, and it’s intimate, which is big on our list—we always want to be on a one-on-one level with our guests. Green Door also has a different feel, sort of Euro. I like when venues take artistic risks.”
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OK Magazine |
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