| NEWS 09.08.09 11:52 AM |
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Fall Preview: What Los Angeles Event Pros Are Working on This Season
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With the unofficial end of summer now behind us (that would be Labor Day), event professionals are looking to the fall—a traditionally busy time—to see how the economic recovery will help the industry rebound from what has so far been a pretty slow year. We asked a group of local planners and vendors what they have in the works for the coming months. Here are some highlights.
"After a relatively quiet consumer event season during the first half of 2009, Hollywood & Highland Center anticipates a busy fall and winter to round out the year. We certainly saw an increase in activity during the summer months with our 'Wine, Jazz & Moonlight' summer concert series, and now the entertainment and consumer marketing events are kicking into high gear for the fall season. The uncertainty that brands, studios, and networks were feeling earlier this year seems to be subsiding as we prepare to host the A.F.I. Film Festival and promotional opportunities and events with Disney, a number of Fox properties, and brands including Nike, L’Oreal, Samsung, Subaru, and Maybelline. The center will welcome at least two free outdoor concerts with high-profile artists during the third week of September to kick off our live music offerings, leading up to an unprecedented Hollywood tree lighting celebration on November 28. [We are excited about] the recent opening of Madame Tussauds Wax Museum next door, weekly premieres at Grauman’s Chinese Theatre and the El Capitan Theatre, the Hollywood Chamber’s Walk of Fame star ceremonies, a new Hard Rock Café opening in 2010, and at least one other major tenant announcement on the horizon, plus the new resident Cirque du Soleil production [at] the Kodak Theatre."
—S. Dwayne Jones, senior director of strategic alliances and special events, Hollywood & Highland Center
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RELATED TOPICS
Going Green, Entertainment Tonight, Emmys, Award Season, What a Pair, Target, Asics, Hollywood Life, Paramount, Audi, Oakley, MTV Video Music Awards, American Association of Museums, California Science Center, Warner Brothers, The Invention of Lying, Sherlock Holmes Movie, Macy's Passport, Disney, Fall Preview 2009 |
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| EVENT REPORT 08.05.09 12:04 PM |
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Red Bull Skateboarding Competition Stops in Miami, Attracts 600 Spectators
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 | DJ LT Smash at the Red Bull-branded turntables
Photo: Elizabeth Renfrow for BizBash |
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FROM MIAMI/SOUTH FLORIDA
Ice Palace Film Studios typcially serves as a location for movie shoots for productions like Miami Vice and Transformers. However, skate boarders took over the venue on Saturday for Red Bull’s third annual Manny Mania AM Series competition. The manual skateboarding competition is heading to 15 cities around the country this summer, though this year marks the first Miami stop, a move communications manager Lisa Beachy credits to the city’s substantial skating community.
Red Bull's South Florida field marketing manager, Ivan Hernandez, organized the free event, which attracted 43 participants from skate shop and skate park teams from around the state and more than 600 spectators. Red Bull professional skater Joey Brezinski created the concept for the amateur competition, which judges participants' skills and technique at riding a skateboard on just two wheels, instead of all four. (The professional version took place in New York on June 7.)
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RELATED TOPICS
Red Bull, Skateboarder magazine, Oakley |
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| EVENT REPORT 06.01.09 1:31 PM |
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Brands Kick Off Summer With a Lighthearted, Freebie-Filled Approach to Event Marketing
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 | The poolside scene at the Mondrian on Thursday for Oakley's event
Photo: Polk Imaging |
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Sure, the recession is lingering, but sometimes—according to the marketing strategy of several brands—people just need a break from thinking about it. So Oakley and a collection of hosts at the Byron & Tracey Salon in Beverly Hills, offered two unrelated warm-weather events with a lighthearted feel and a focus on pampering and freebies.
"It's good to celebrate life," said Tracey Cunningham, co-owner of the salon, which began its two-day run on Thursday with Covergirl, Alizé, and other brands, in association with BMF Media Group and the A List. BMF's Bruce Starr said he and Ashlee Margolis of the A List brought together retail clients (who gave dollars as well as product to be a part of the event) that were a good match for the summer beauty theme and the exposure to celebrities, media, and industry folks the suite would provide.
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RELATED TOPICS
Oakley, Gift Suites, Byron & Tracey Salon, Express, Covergirl, Cafe Bustelo, Alize, Carrera Vintage Sunglasses |
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| MY FAVORITE VENDORS 08.28.08 2:47 PM |
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Oakley Chooses Entertainment Fusion Group and WireImage
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 | Oakley's Jeremy McCassy
Photo: Chelsea Jurgensen |
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Jeremy McCassy is the alternative marketing manager for Oakley. McCassy oversees entertainment marketing and events for the brand, including its recent X Games kickoff party; a new Oakley program titled Learn to Ride, which teaches celebrities sports; and a rolling art show celebrating artist collaboration products in the Oakley collection.
PR: “Entertainment Fusion Group. They understand our brand and what our necessities and goals are, going above and beyond for us in celebrity outreach, media, et cetera. “
Photography: "Chris Polk at WireImage has been our guy for the last six or seven events. He’s been incredible; he knows what we are looking for as far as imagery. He understands the brand and supports our product. It’s just easier to work with people you already have relationships with."
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RELATED TOPICS
Oakley |
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| EVENT REPORT 08.04.08 12:43 PM |
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Oakley and Muscle Milk Kick Off X Games With Gift Suite and T-Pain Show
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 | T-Pain performed for the crowd.
Photo: Chris Polk |
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Oakley and New Era kicked of the 14th annual X Games with a pre-party at the Key Club on Wednesday night that featured a performance by T-Pain and Lil Jon, and invited journalists to a gifting suite ahead of the games, which wrapped on Sunday. Jeremy McCassy, alternative marketing manager of Oakley, oversaw the suite setup for that brand.
Media folks, athletes, and V.I.P.s held court in a private area in the club that served as a gifting lounge where guests scooped up merchandise from Oakley and Muscle Milk. Reporters in the designated private area held on-camera interviews with athletes and celebrities.
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RELATED TOPICS
X Games, Oakley, New Era, T-Pain, Lil Jon |
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| NEWS 06.27.08 1:09 PM |
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Oakley and Suzuki Promo Puts Guests on Bikes at Motocross Park
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 | Brothers & Sisters' Dave Annable and Matthew Rhys participated in the motorcycling event.
Photo: Chris Polk/Film Magic |
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This was a big week for corporate promotions involving celebrities on wheels—four wheels, in the case of Ford Flex's scavenger hunt, then two, in the case of Wednesday's Oakley and Suzuki celebrity ride day. Guests headed to Starwest MX Park for a one-day motocross training session, where motocross riders taught celebrities basic riding skills and responsible-riding practices on Suzuki motorcycles.
After a high-impact day of stunts on jumps and bumpy terrain, riders could get massages in a heat-relieving tent. Oakley and Fox outfitted riders in their gear, and DJ Joel Madden provided the beats for the day. —Alesandra Dubin
RELATED TOPICS
Oakley, Suzuki |
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| NEWS 04.12.07 12:00 AM |
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Foam Mag Party Looks Like Wonderland
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For most men at Foam magazine’s April 6 runway show and issue release party, it was probably the bikini-clad models rather than the “Through the Looking Glass” theme that made them feel like they had stumbled upon a wonderland. Editor in chief Monika Steinberg turned to Quyenzi Pham of Q.Zi Media & Events, who chose the theme as a reference to the fact that most models
would be looking through title sponsor Oakley’s sunglasses during the fashion show.
Models donned swimwear and apparel by brands like Billabong, Body Glove, Hurley, O’Neill, Rip Curl, Roxy, and Volcom as they walked a checkerboard runway—reminiscent of the checkerboard landscape Alice encounters—trimmed with pink flamingos, like the ones she uses to play croquet. Event organizers threw in some more liberal interpretations of Lewis Carroll’s tale, including teacups filled with candy to evoke that iconic tea party, and a bar offering cocktails by Hpnotiq (“drink me!”). A silent auction featuring artwork by Steve Fawley and Oakley sunglasses benefited Step Up Women’s Network.
Posted 04.12.07
RELATED TOPICS
Foam, Oakley, Step Up Women's Network |
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