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Entertainment Marketing Company (EMC PR) and Bowery Media yesterday announced a deal to merge the two companies; the new company will be known as EMC Bowery, a full-service entertainment PR firm specializing in events, talent relations, corporate public relations, and entertainment marketing. Ben Russo and Jack Ketsoyan founded the companies and will serve as managing partners in EMC Bowery.

Since opening EMC PR in 2005, Russo has worked on events for the Silver Spoon, House of Hype, Bravo, Guitar Hero, E.A., Paramount Pictures, and In Touch magazine. Ketsoyan's clients have included Paris Hilton, Carmen Electra, AOL, and Westfield Shopping Center. The new company's client roster will include Kristin Cavallari, Ali Landry, Tara Reid, and others. —Alesandra Dubin

Westfield, AOL, Mergers and Acquisitions, In Touch Weekly, Paramount Pictures, Guitar Hero, EA

EVENT REPORT 05.05.09 9:01 AM

Star Trek Talent Travels Through Delta-Shaped Step-and-Repeat

The Star Trek premiere arrivals area
Photo: Line 8 Photography

With a new director and a fresh cast, the rebooted Star Trek film marks the next—and some say cooler—generation of the sci-fi series that launched more than 40 years ago. In a move befitting the revamped franchise, Paramount's Elizabeth Tramontozzi went for a sleek rather than geek aesthetic for Thursday night’s premiere and after-party.

For the arrivals area, Tramontozzi turned to 15/40 Productions, which blanketed the street and entrance outside Grauman’s Chinese Theatre with black carpet and stationed a DJ next to bleachers full of fans. The production company took an, ahem, enterprising approach to the step and repeat, building a massive replica of the delta—the arrowhead-shaped shield that adorns all Starfleet uniforms—and covering it with the film’s title treatments and posters. The movie’s stars traversed the giant structure, which served the dual purpose of accommodating extensive press lines, as well as giving fans various vantage points of talent as they zigzagged their way around the shield. MORE >>

Paramount Pictures, Star Trek, Whole Foods

EVENT REPORT 03.23.09 11:02 AM

Paramount Promotes I Love You, Man With Beer and Nose-Hair Clippers

Signage showcased the stars of I Love You, Man
Photo: BizBash

FROM CHICAGO Paramount Pictures' new film I Love You, Man opened in cities across the country on Friday. To promote the movie on the eve of its debut, Paramount declared March 19 "National Man Date Day," and staged advance screenings and after-parties in markets from Washington to Atlanta.

In Chicago, after a screening of the film at Webster's Place Theatre, approximately 300 locals kept the night going at Sheffield's, where a gag-filled after-party played off the movie's cheeky male-bonding theme. To produce the event, Paramount Pictures's marketing team tapped the local branch of Terry Hines and Associates, a company that specializes in advertising and promotion for movie houses. Janet Golen, a senior publicist at Terry Hines, oversaw planning efforts. MORE >>

Paramount Pictures, I Love You Man, Terry Hines and Associates, Facebook, RedEye