| NEWS 10.16.09 12:45 PM |
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Film Independent's Spirit Awards Heading Downtown to L.A. Live
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Film Independent, the nonprofit arts organization that produces the Spirit Awards and the Los Angeles Film Festival, announced Thursday that the 2010 Spirit Awards will be held on Friday, March 5, in a tent on the event deck at L.A. Live—a departure from the show's typical home on the day before the Academy Awards and its most recent Santa Monica location. This time the awards will be handed out two days before the Oscars, which are scheduled for Sunday, March 7.
Over the past 25 years, the event has been held at various locations in Los Angeles, including the Hollywood Roosevelt Hotel, Beverly Hills Hotel, Hollywood Palladium, and the Santa Monica beach.
"We wanted to do something very special and different for the 25th anniversary by holding the only late-night awards show, where our audience can tune in live at 11 p.m. on the East Coast," said Film Independent executive director Dawn Hudson in the announcement. "Our new venue will still have the laid-back, no-holds-barred atmosphere that only the independent film community can create." Some are nevertheless already speculating the move could change the independent character of the event.
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Film Independent, Spirit Awards, L.A. Live, Netflix, Elle, Piaget, Acura, Jameson, IFC |
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| EVENT REPORT 02.25.09 2:28 PM |
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Spirit Awards' Pop-Up Sponsor Lounges Look Like Permanent Installations
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 | Elle's green room
Photo: Stefanie Keenan/WireImage.com |
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Backstage guests at Film Independent's Spirit Awards on Saturday found a pair of sponsor lounges that—although they popped up only for event day—seemed as if they might live permanently in the beachside Santa Monica setting. "It took us a week to load in. The tent looked like more like a permanent structure," said Larry Abel, who produced and designed the two lounges for Elle and Piaget. "We put in subfloors and built up from there so that we had some people in there wondering, 'Is this a tent?' And that's what we love to do."
Elle's green room—in which Garnier, Maybelline, Acura, and Lacoste also represented their wares—had a beachy look featuring materials like wooden slats, seashells, and sand, where presenters, winners, select press folks, and miscellaneous non-ticket holders could come to relax (and pick up products from sponsors) before, during, and after the show.
"It's very much in line with the Elle brand," said the magazine's New York-based special events and merchandising manager, Caitlin Weiskopf. "We're about independent style, the high and the low, fun and relaxed. That's what the Spirit Awards are about [too]; it's the fun, cool event during award season where you can wear a pair of designer denim jeans and be next to someone on the carpet wearing YSL—and that's exactly what our brand is about."
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Spirit Awards, Film Independent, Award Season, Elle, Piaget, Lacoste, Acura, Garnier, Maybelline, Gift Suites |
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