| BEST OF 2008 11.24.08 8:00 AM |
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Home Maker
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 | Jessica Meisels
Photo: Alen Lin for BizBash |
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Problem: Fingerprint Communications owner Jessica Meisels is rightly credited with birthing the trend of the Malibu summer beach house pop-up in 2006, when the L.A.-based firm produced and publicized a Polaroid-branded property on the coast. The corporate-sponsored house hosted events for two summers, while a half dozen or so other brands rented nearby properties to piggyback on the idea and the buzz it created among local influencers and international press. Then a Malibu ordinance limiting commercial events at private residences to four per year—a response to complaints from locals about the traffic, paparazzi, and other nuisances created by the events—threatened the concept this past summer.
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RELATED TOPICS
Project Beach House, Pop-Ups, Lia Sophia, LnA Clothing |
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| EVENT REPORT 08.12.08 1:38 PM |
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Boost Mobile Barbecue Takes Over Project Beach House
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 | The ocean view from Project Beach House
Photo: BizBash |
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As the calendar barrels toward Labor Day and summer's unofficial end, Los Angeles eventgoers are making their annual efforts to soak up every last alfresco moment. To that end, Boost Mobile's barbecue at Fingerprint Communications' Project Beach House in Malibu was packed on an idyllic Saturday afternoon, with partygoers parking their cars at a lot on Pacific Coast Highway and riding shuttles to the home to avoid any traffic bottlenecks on the residential stretch.
Boost director of marketing services Caralene Robinson worked on the event for the brand, while Fingerprint coordinated the overall logistics at the property, as it does for all functions at the house this summer.
At the home, which sprawls over four-plus acres of eye-bulging beachfront, guests took their turn splashing on an inflatable Boost-logoed slip-and-slide lawn toy, or meandered with Red Bulls and cocktails through the swimming pool.
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RELATED TOPICS
Hilton Hotels, Boost Mobile, Project Beach House, Garnier |
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| Q & A 07.25.08 2:09 PM |
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Fingerprint's Jessica Meisels on Beach House Pop-ups After Malibu Outrage
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 | Fingerprint Communications' Jessica Meisels
Photo: WireImage |
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Now that summer is in full swing, sponsored pop-up beach houses have returned to Malibu, even after buzz that new legislation would nix the concept for good. For the third year in a row, Fingerprint Communications is overseeing such a house, this year known as Project Beach House. Fingerprint owner Jessica Meisels talked to us about upcoming events, Malibu ordinances, and other house setups in town.
How is Project Beach House different from other beach houses?
We’re not a gifting house. You don’t come here and leave with tons of swag. You come here, you experience the brands, and leave with the knowledge of a new product. Yes, you may leave with some stuff, but our objective is to integrate the product into people’s lives, like what we did with [last year's] Polaroid—the whole idea was that Polaroid was going digital—so people didn’t walk out of that house with televisions, they walked out with the knowledge that Polaroid now does television. We’re more about educating our consumers rather than giving a bunch of free stuff away. I think that the other houses are more about gifting. That brings a different audience than what we bring.
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RELATED TOPICS
Pop-Ups, Project Beach House, Lia Sophia, McDonald's |
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| NEWS 07.03.08 12:38 PM |
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LnA Party Kicks Off Project Beach House's Summer Events
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After the proliferation of corporate-sponsored beach-house parties angered Malibu residents last summer, it seemed like those house parties might be a thing of the past. But not so fast.
A party hosted by LnA Clothing on July 4 will kick off the summer party season at Fingerprint Communication's Project Beach House, a $30 million beachfront property in Malibu that will host the likes of private dinner parties, barbecues and clambakes, and beachside activities.
The venue is a six-bedroom estate on four acres with a massive pool, a tennis court, and a helicopter landing pad. It will afford guests ocean views, indoor and outdoor dining with a full-service staff, chauffeur and spa services, fitness training, and a not-too-shabby place to crash. —Alesandra Dubin
RELATED TOPICS
LnA Clothing, Pop-Ups, Project Beach House |
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