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News Archive for Prudential
ASK BIZBASH   06.04.08 9:15 AM
Who's a Great Corporate Event Videographer?
Andeamo Video and Photography shooting a live webcast.
Andeamo Video and Photography shooting a live webcast.
Photo: Courtesy of Andeamo
Whether you need to attract potential sponsors, create buzz on YouTube, or simply document an event, here are a few companies planners turn to for all forms of digital media.

When Shana Glick, event manager for Gen Art Los Angeles, needed a videographer to shoot the New Garde, the nonprofit’s fall fashion show, she turned to Oh Rio Productions. The video production company filmed and edited a video of the show that was featured on The Los Angeles Times’ Web site. “Oh Rio never fails to flawlessly cover and edit together an entertaining yet informational piece for our events,” Glick says. Oh Rio has received eight Telly awards in the past three years and has shot music videos, commercials, and events such as the Costume Designers Guild awards (which the company has shot for four years) and the opening night of L.A. Fashion Week. MORE >>

RELATED TOPICS The Los Angeles Times, Gen Art, Costume Designers Guild, L.A. Fashion Week, Morgan Stanley, Xerox, Prudential, California Air Conditioning Systems, Broadcast Music Inc.
EVENT INTELLIGENCE   06.15.07 10:45 AM
Who's Really Going Green?
Heather Henderson has set an ambitious goal. As the operations manager for Cisco Systems' "Networkers at Cisco Live," a 10,000-head annual user conference, Henderson already has plenty on her plate: The conference packs in roughly 500 educational sessions, a trio of networking and entertainment evenings, and a trade show with more than 150 exhibitors. That's not stopping her, though, from forging ahead with a plan to make nearly every aspect of the conference—from paper to electricity to food—environmentally friendly by 2009.

"This year, we're moving to be more green," she says of Cisco's five-day program, which the network equipment manufacturer holds in a different city each summer. "We're taking small steps." Some of those steps include working with the caterer to provide biodegradable plates and utensils and saving paper by printing handouts only when users request them—and, in those cases, printing on recycled paper with soy inks.

"It's a pretty aggressive undertaking," she says, acknowledging that although awareness of eco-friendliness is up, many meeting and event pros aren't yet making the leap from awareness to action. "People are changing their behavior to some extent, but not to the extent it needs to be to make a huge impact." MORE >>

RELATED TOPICS Going Green, Cisco, Environmental Media Association, Oscars, Domino Magazine, Prudential, Designers & Agents, Sundance
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