| EVENT REPORT 11.03.09 1:43 PM |
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Hello Kitty's Anniversary Pop-Up Takes Over Japanese-Inspired Royal/T
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 | Sanrio's Hello Kitty pop-up
Photo: Lester Cohen/Getty Images for Sanrio |
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Sanrio's cutesy Hello Kitty brand is celebrating its 35th anniversary. And for a pop-up sponsored by Target to honor the occasion, there was perhaps no better-suited venue choice in the land than Royal/T, a 10,000-square-foot art exhibition space, retail store, and Japanese-inspired café, itself bearing the same visual and thematic traits.
Free and open to the public, the pop-up Hello Kitty-related art exhibit and Sanrio retail shop, known as "Three Apples," runs from October 23 through November 15. Sanrio's team unpacked and installed the exhibit, and Japan L.A. shop owner Jamie Rivadeneira curated the Hello Kitty artwork, which is for sale. Royal/T supplied the catering and service staffing for a private, invitation-only grand opening party on October 22 to kick it all off.
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RELATED TOPICS
Hello Kitty, Sanrio, Target, Pop-Ups, Sapporo |
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| EVENT REPORT 09.02.09 5:00 PM |
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Royal/T Pop-Up Offers Public Craft Workshops With Eco-Minded Themes
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 | Royal/T's "Forbidden Forest" pop-up
Photo: Suthi Picotte |
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Multi-use Culver City venue Royal/T—which includes a café, retail store, gallery, and costumed staffers—has launched a series of crafty public offerings in a 385-square-foot space within the 10,000-square-foot complex. The pop-up, dubbed "the Forbidden Forest," got under way in late August and runs through September 5, offering various public workshops on craft-making and environmental friendliness. Retail curator and store manager Judith Kyvik oversaw the event, and handled all of the production in house.
Workshops include whimsical programs such as a session on crocheting birds; a kids' craft session using only recycled materials; terrarium making; a moss graffiti class; and a flower fairy-making class this weekend. Artist Cheryl Cambras, environmentally conscious family business the Greenees, and lifestyle/fashion/culture blog Zippercut are among the vendors behind the workshops and crafts. A closing party for 300 to 500 guests—also free and open to the public—will take to the shop on Saturday.
"Our whole idea is to let people experience art who may be intimidated to go to museums or galleries, but who just come in off the street and want to have french toast or whatever," said Royal/T owner Susan Hancock. "And pop-ups are a fun way to get a lot of attention quickly."
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RELATED TOPICS
Pop-Ups, Going Green, Hello Kitty, Sanrio, The Greenees, Zippercut |
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