 | Sanrio's Hello Kitty pop-up Photo: Lester Cohen/Getty Images for Sanrio |
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Sanrio's cutesy Hello Kitty brand is celebrating its 35th anniversary. And for a pop-up sponsored by Target to honor the occasion, there was perhaps no better-suited venue choice in the land than Royal/T, a 10,000-square-foot art exhibition space, retail store, and Japanese-inspired café, itself bearing the same visual and thematic traits.
Free and open to the public, the pop-up Hello Kitty-related art exhibit and Sanrio retail shop, known as "Three Apples," runs from October 23 through November 15. Sanrio's team unpacked and installed the exhibit, and Japan L.A. shop owner Jamie Rivadeneira curated the Hello Kitty artwork, which is for sale. Royal/T supplied the catering and service staffing for a private, invitation-only grand opening party on October 22 to kick it all off.
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Hello Kitty, Sanrio, Target, Pop-Ups, Sapporo |