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FROM NEW YORK
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News Archive for Slumdog Millionaire
EVENT REPORT   06.01.09 4:35 PM
Toni Braxton Performs at Lupus L.A.'s $600,000 Fund-Raiser
Drew Barrymore at Lupus L.A.'s Orange Ball
Drew Barrymore at Lupus L.A.'s Orange Ball
Photo: John Shearer/WireImage.com
Lupus L.A. held its Orange Ball, an annual gala to raise funds for awareness and research of the disease, on Thursday night at the Beverly Wilshire Four Seasons Hotel. And wouldn't you know the decor palette was orange? 

“Lupus is branded by the color orange. The same way breast cancer is pink, we embrace orange,” said Linda David, the organization’s executive director. To execute the theme, an orange carpet beckoned arrivals, the main dining room featured warm lighting and a stage with orange scrims, and tables had edible centerpieces with orange accents. MORE >>

RELATED TOPICS Lupus L.A., Fox Searchlight Pictures, Slumdog Millionaire
NEWS   04.23.09 1:06 PM
As Hollywood Slogs Through Recession, Studio Events Go On—Cautiously
A flaming car served as eye-popping decor at the premiere for Hancock last summer.
A flaming car served as eye-popping decor at the premiere for Hancock last summer.
Photo: Line 8 Photography
“Hollywood is recession proof.” That old, familiar sentiment dates back to the Great Depression, when the unemployment rate was greater than 25 percent, but the movie industry endured as people still seemed willing to spend what little they had on entertainment—also known as escapism. The popular theory is that the entertainment industry can survive any economic hiccup, including the current recession; so far this year, domestic box office numbers are up from 2008.

But how about the events that support and promote Hollywood’s movies and shows? They’re plodding along in the current economy, too—but more thoughtfully and less flamboyantly—according to their organizers and producers. “We are busy, but like with everybody else, it's really about corporate responsibility,” said Warner Brothers Studios special events director Hillary Harris, indicating that putting forth a targeted message and being mindful of perception are the keys these days. “What it boils down to is putting your money where the focus of your project is. The message is the most important thing. If you do that, you'll not only be successful, but you'll be politically correct.” MORE >>

RELATED TOPICS Los Angeles County Economic Development Corporation, Budgets, Fox Searchlight, Warner Brothers, Juno, Slumdog Millionaire, HBO, Grey Gardens
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