| EVENT REPORT 03.19.09 11:14 AM |
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Makeup Show Makes Los Angeles Debut
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 | The Makeup Show L.A.
Photo: Brandon Showers |
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The Makeup Show hit Los Angeles for the first time this weekend, after previous stints in New York and Miami. Producers decided to nix the Florida version of the show this year, replacing it with an L.A. stop. The event took over a floor of the California Market Center from March 15 to 16, with seminars and presentations on the latest techniques in the beauty industry. The event attracted 2,500 guests—mostly industry professionals—and offered 23 seminars in two designated areas. Dean and Davis Factor of Smashbox, Emmy winning makeup artist Kevin-James Bennett, and locally based Stila Cosmetics hosted seminars.
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RELATED TOPICS
The Makeup Show, Smashbox, Make Up For Ever, Stila |
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| Q & A 03.12.09 11:56 AM |
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Jennifer Üner Overseeing Calendar for More-Diffuse-Than-Ever L.A. Fashion Week
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Fashion Week in Los Angeles has never been quite the cohesive entity it is in other international cities. For five years, a partnership between IMG and Smashbox Studios created a more organized program centered in Culver City, but the widely publicized dissolution of that agreement after last season left something of a void.
Independent marketing consultant Jennifer Üner has spent the last seven years overseeing the biannual calendar at FashionWeekLA.com, the most comprehensive and longest-running local calendar of the somewhat ragtag collection of events that has historically made up the week. For this season's Fashion Week—which begins Friday—Üner's calendar is taking on an even greater significance as the industry's unofficial scheduling clearinghouse in the vacuum left after the formal partnership ended. (Üner also manages events and created the Los Angeles Fashion Awards.) We talked to her about how this season's schedule has come together.
Tell us about Fashion Week Los Angeles’s first season since the Smashbox partnership ended.
With the crash of the economy, it was a timely departure for IMG, producers of Mercedes-Benz Fashion Week at Smashbox Studios. Their departure, plus the economy, has created a season of uncertainty. As a result, we are seeing fewer of the more established brands showing on the runway. On the flip side, this leaves room for newcomers to grab some attention. We are seeing a rise in the number of new independent producers who wish to fill the void left by IMG. Usually it is individual designers producing shows in a variety of off-site venues. This year, we see producers determined to pioneer new venues and attract the designers to show with them.
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RELATED TOPICS
L.A. Fashion Week, Smashbox, Mercedes-Benz Los Angeles Fashion Week, IMG Fashion, Sponsorships |
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| EVENT REPORT 06.25.08 3:37 PM |
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Bony Pony Benefit Brings Animals and Carnival Games to Mountain Ranch
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Lassoing the logistics for the Bony Pony Ranch Western Round Up and Barbecue at the 26-acre site in Malibu would have been a challenge for organizers under the best of circumstances. But with Sunday's temperatures climbing to a sweltering 112 degrees in the Santa Monica Mountains, event producer Amy Shomer and her crew prepared for the worst—which fortunately didn't happen. Before guests even joined the party, they found large tubs of sunscreen at the check-in tables, thanks to Shomer and the event's host, Bony Pony Ranch owner and Beverly Hills plastic surgeon Dr. Frank Ryan. And when ice arrived 90 minutes late, some of the 75 volunteer staffers raced around on all-terrain golf carts to make sure 18 barrels of drinks were distributed around the site by the time guests showed up a half hour later.
The event, a fund-raiser for Ryan's Bony Pony Ranch Foundation for at-risk youth, was designed as a day in the country for 450 children of all ages. Activities abounded for guests who officially qualified as children—carnival games, pony rides, and more—as well as for those who were somewhat older and more concerned with pore size. For them, there was Camp Beauty, a modest home on the property where Anastasia (who only needs a first name to bring to mind brow-plucking prowess around town) did brow shaping, Smashbox Cosmetics applied makeup, and Neil George Salon spiffed hair.
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RELATED TOPICS
Bony Pony Ranch Foundation, Sports Club/LA, Smashbox, Lisa Kline |
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| EVENT REPORT 06.03.08 6:27 PM |
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Chrysalis's Butterfly Ball Handles Last-Minute Swell at Brentwood Manse
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 | The scene at Chyrisalis's bash
Photo: Andreas Branch/Patrick McMullan |
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Any event producer who can harness the evening sky as part of his or her decor is a step ahead of the game, and Laney Kapgan, director of special events for Chrysalis, had that and more—a beautiful June night—as the backdrop for the seventh annual Butterfly Ball on Saturday.
The benefit for the organization, which helps homeless people find jobs, is one of young Hollywood's pet events, started by actress Rebecca Gayheart and her ex-fiancé, director Brett Ratner. Dana Walden, president of Twentieth Century Fox TV, co-chaired the event.
The Butterfly Ball's youthful pedigree, its awards to entertainment industry leaders, and its outdoor venue far from hotel ballrooms—the Brentwood home of litigator Hayward Kaiser and Susan Harris—help it attract a substantial following from young Hollywood. But this year, organizers were bracing for dwindling attendance in the wake of the writers' strike. Instead, the event outstripped past years in both fund-raising and turnout, bringing in $1.1 million and 820 guests—with 200 of them joining the rolls not two days before the event.
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RELATED TOPICS
Chrysalis, Mercedes-Benz, Smashbox, Jurlique, Saks Fifth Avenue |
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