| MY FAVORITE VENDORS 11.06.08 10:43 AM |
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Gen Art Picks Peak 5 and Genevieve Productions
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 | Gen Art's Shana Glick
Photo: Andrea Glick |
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During the past two years, Gen Art Los Angeles marketing and business development manager Shana Glick has worked on the annual events Fresh Faces in Fashion and the New Garde party, both of which showcase emerging designers and draw more than 1,000 guests. Throughout the rest of the calendar, Glick's work with Gen Art includes producing and marketing events for film, art, and music.
Production: “Genevieve Productions president Jen Green is one of the most sought-after fashion show producers in Los Angeles. She has been Gen Art’s right-hand runway counterpart for five years running on Fresh Faces in Fashion and the New Garde, producing each show with ease and confidence.”
“Peak 5, run by Tim Hurley, is the peak of production. I have worked with Peak on several events—from a car launch, 'Capture the Night' sponsored by Acura, to 'Fashionably Natural,' Gen Art’s foray into eco-fashion presented by Soyjoy. Hurley’s team is professional, dependable, and hard-working."
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Gen Art, Fashion Week, Soyjoy, Acura |
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| EVENT REPORT 10.13.08 6:15 PM |
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Gen Art Turns to Artists to Highlight Event Sponsors
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 | The runway for Gen Art's fashion shows
Photo: Tiffany Rose |
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Gen Art’s Fashionably Natural and Fresh Faces runway shows last Thursday and Friday at the Petersen Automotive Museum focused on showcasing the collections of up-and-coming fashion designers. But for the arts and entertainment organization’s senior vice president of events, Elizabeth Shaffer, the task of presenting event sponsors in interesting and captivating ways was equally important.
“My job is about coming up with brand activations and figuring out ways to convey messages,” Shaffer said. “I worked closely with corporate sponsors to showcase brands in nontraditional ways, and in ways that didn’t make guests feel like they’re being over-marketed.”
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Gen Art, T-Mobile, BlackBerry, Soyjoy |
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