| EVENT REPORT 02.04.08 2:02 PM |
|
Best of the Rest: ESPN, Sports Illustrated, Fox, and More Super Bowl Parties
|
 | Ludacris performed at ESPN the Magazine's Friday-night party.
Photo: Sara Jaye Weiss |
|
FROM SCOTTSDALE, ARIZ. Though Maxim, Playboy, and Victoria's Secret garnered the most buzz among the Super Bowl parties here, clever production details abounded throughout the weekend. Here's our wrap-up of the other big events.
ESPN the Magazine
On Friday and Saturday, ESPN the Magazine returned to the Super Bowl with its Next Big Weekend party, setting up shop on the rolling, grass-lined lawns of the Scottsdale Performing Arts Center. Things kicked off on Friday night, with Ludacris performing for some 800 V.I.P.s in a massive, red-hued tent. Produced by ESPN vice president of marketing solutions Fred Bucher, with Event Eleven and East Side PR, the Friday-night fete was accented with chandeliers, cabanas, a circular 20-foot bar, and beer carts that allowed guests to grab a quick Corona on the go.
MORE >>
RELATED TOPICS
Super Bowl, ESPN the Magazine, Sports Illustrated, Fox, Penthouse, Vice the Party |
 |
| TREND SPOTTED 02.02.08 12:24 PM |
|
The Hip-Hop Won't Stop: Super Bowl Parties Present 50 Cent, Snoop, and Luda
|
 | 50 Cent performed at the 944 Super Village.
Photo: Courtesy of 944 Magazine |
|
FROM SCOTTSDALE, ARIZ. While the NFL plans to offer the masses a dose of Tom Petty at the big game tomorrow, corporate planners are heading in the opposite direction this weekend, giving the packed Arizona parties a whole lot of rap. The 944 Super Village at SouthBridge kicked off the concert-heavy festivities on Thursday night with a 50 Cent performance. The artist rapped on a gigantic stage in an (unheated) tent, with Paris Hilton gyrating alongside him. Pontiac sponsored the evening—and, not surprisingly, its 2008 G8 car (which 50 codesigned) on stage was impossible to miss.
In a more exclusive turn, Jenny McCarthy and Holly Robinson Peete hosted the "Best Damn Super Bowl Party Period" on Thursday (a play on Peete's' husband's Best Damn Sports Show Period on Fox Sports), with Ludacris entertaining a crowd of 300 at the private Rockridge estate in Phoenix. Next up for the HollyRod Foundation: an invitation-only Chris Rock performance tonight. Diddy also took the stage on Thursday, at Scottsdale nightclub Axis/Radius for Anheuser-Busch's Bud Bowl.
MORE >>
RELATED TOPICS
Super Bowl, 944 Magazine, Pontiac, Playboy, Penthouse, Anheuser-Busch, Maxim, ESPN the Magazine, Sports Illustrated, DirecTV |
|
| NEWS 01.30.08 4:11 PM |
|
Super Bowl XLII: Who's Going Where
|
FROM SCOTTSDALE, ARIZ. As New York and New England football fans head west, so are the corporate types planning Super Bowl-inspired events. Trading last year's Miami beach locale for a sprawling desert landscape, many planners are calling Arizona a breath of fresh air, with most everyone agreeing that anything is better than Detroit. Here's a rundown of some of the week's biggest to-dos.
Audi is kicking off the week with an invitation-only hole-in-one charity tournament today, with former NFL players and celebrities lining up to win an Audi R8. The auto brand has taken over a nine-acre estate in Arizona's luxe Paradise Valley neighborhood, which will be home to a series of events, including a Kate Hudson-hosted dinner and a Marquis Jet daytime party. Also on-site at the estate is a satellite hub for Los Angeles club Hyde, which will open at 11 p.m. Thursday through Saturday. Relevent's Tony Berger is producing.
Tomorrow, DirecTV stages its second annual Celebrity Beach Bowl, an event that pairs current and former NFLers with celebrities and models in a semi-competitive, semi-comical flag football game. Matt Leinart, Doug Flutie, Pamela Anderson, and David Spade are among the players, with Fall Out Boy performing afterward. The sand-filled event is taking over a corner of the new SouthBridge Waterfront area, which is also home to the bevy of 944 Media goings-on (including nighttime concerts by 50 Cent, Velvet Revolver, and Wyclef Jean, and a less-than-shocking appearance by Paris Hilton).
MORE >>
RELATED TOPICS
Super Bowl, DirecTV, Maxim, Audi, ESPN the Magazine, Sports Illustrated, Playboy, Penthouse, Victoria's Secret |
|
 |
|
|
