| EVENT REPORT 05.14.09 3:23 PM |
|
Maxim Fetes Hot 100 Anniversary With a Grown-Up Take on a 10-Year-Old's Birthday Party
|
 | Maxim's Hot 100 party
Photo: Alen Lin for BizBash |
|
If you can remember what you did to celebrate your 10th birthday, it probably involved balloons, party hats, and presents. To celebrate its Hot 100 party's 10th anniversary, Maxim put together a bash reminiscent of those days, only on a much larger scale—and with free-flowing booze.
Alpha Media Group director of corporate events Amanda Civitello oversaw the party last night at the Santa Monica airport's Barker Hangar, where 43-foot ceilings allowed for such festive touches as a 25-foot Ferris wheel that gave guests aerial views of the crowd throughout the evening. "The hangar was just perfect," said Civitello, who moved the party away from last year's venue, the New York street at Paramount, after bringing it in from the real New York before that. "I just wanted to change it up. And we wanted to stay in L.A. because this is obviously a celebrity event, and it's just much easier access to celebrities."
MORE >>
RELATED TOPICS
Maxim, Maxim Hot 100, Dr. Pepper, Stolichnaya, Alpha Media Group |
 |
| EVENT REPORT 05.09.07 12:00 AM |
|
Stoli Pop-Up Hotel Books Month of Parties
|
 | | Photo: BizBash |
|
The kickoff party for the Stoli Hotel pop-up felt like the grand opening for a hot new boutique property. That ’70s Show actor Danny Masterson DJ’ed for a sampling of celebs (the likes of pre-jail Paris Hilton, Andy Dick, Bai Ling, and James Blunt), some guests lounged on ottomans and lingered around the Stoli-only bar, and others opted for spa services. But this isn’t a real hotel—it’s a smart marketing idea from the Stolichnaya vodka brand.
MORE >>
RELATED TOPICS
Pop-Ups, Stolichnaya, Gen Art, GQ, Los Angeles Confidential, Playboy, In Style Magazine, AIDS Project Los Angeles |
|
|
