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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. $4 Million MOCA Gala Breaks Fund-Raising Records

4. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

5. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

6. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

News Archive for Ubisoft

NEWS 06.15.09 2:15 PM

A-List Celebrities Still Fetch Top Dollar for Appearances; Brands Looking for More Integration

Celebrities at an Us Weekly party in April
Photo: Line 8 Photography

Recessions affect the general public like so: The people who were already living closest to the financial edge get hit hard, while the folks with the most money to begin with are often spared indignities like pay cuts and budget restrictions. For celebrities who get paid for event appearances and tie-ins—whether or not they admit it publicly—it’s a similar story. Top-tier names still generally fetch the familiar high fees they enjoyed before the recession, but lower-level names (think reality TV stars) are being offered—and, in many cases, gladly taking—less. What’s more, marketers working to tie their brands to celebrities are moving toward deeper integration with events, beyond paying straightforward fees for simply showing up.

Economic slump or no, movie stars are commanding top dollar for their roles with corporate events. “The more buzz you bring in, the more money you can demand, but movie stars don’t really host events. I mean, when have you seen Angelina or Brad host an event?” said Ben Russo of EMC PR. For big names like those, Russo said, “If someone won’t pay because of the recession, someone else will." MORE >>

Us Weekly, LG, Ubisoft

EVENT REPORT 06.04.09 6:38 PM

E3's Eye-Popping Exhibits Employ Lots of Video and LED Technology

Ubisoft's exhibit at E3
Photo: Nadine Froger Photography

Welcome to E3, where the men vastly outnumber the women and more languages can be overheard than you might expect at the Tom Bradley international terminal at LAX. Produced by IDG World Expo and owned by the Entertainment Software Association, E3—short for Electronic Entertainment Expo—kicked off Tuesday and wrapped today in the Los Angeles Convention Center’s south and west halls.

This year's show marked a huge leap forward in scope from last year's event, which had a different format that drew a significantly smaller crowd of mostly buyers. As of Thursday morning, 41,000 people from 78 countries had walked the show floor to see 216 exhibitors making hardware and software announcements of importance to the gaming world. "The booths are back in a big way," said a PR rep for the show.

Some exhibits exceeded more typical trade show booths in size by a factor of ten, and many were outfitted with eye-popping technology and decor. (Organizers noted that the installations that typically would have a 10-day load-in period were installed in the show's tighter four-day load-in time.) Here’s a sample of the memorable setups. MORE >>

E3, Ubisoft, Nintendo, Bethesda Software, Gamespot, Warner Brothers Interactive, MTV Games, EA, Square Enix, Disney Interactive, Alienware, Microsoft, Dell

EVENT REPORT 11.13.08 12:57 PM

Fake Ice and Snow Bathe Lodge-Looking Shaun White Video Game Launch

The Shaun White video game launch party
Photo: Dale Wilcox

Temperatures in town are expected to exceed 90 degrees this weekend, but last night the courtyard of Boulevard3 was covered in snow. The icy conditions weren’t the tangible results of a global temperature shift, but an apropos decor choice for the launch of Olympic gold medalist Shaun White’s video game, Shaun White Snowboarding. MORE >>

Ubisoft, MTV, Shaun White Snowboarding