| EVENT REPORT 06.17.09 2:28 PM |
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Cedars-Sinai Family Event Offers Crafts and Games—Inside, to Duck the Rain
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 | Cedars-Sinai's Rock-n-Reel family event
Photo: Vince Bucci |
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Any prescheduled family activity is subject to uncooperative weather—even one planned by a major local hospital. The Pediatric Inflammatory Bowel Disease Center at Cedars-Sinai Medical Center hosted its Rock-n-Reel fund-raiser on Sunday at Culver Studios, where it was originally scheduled to be held outdoors. But the threat of rain amid persistent June gloom forced the event to Stage 3 at the 11th hour.
The afternoon for children who suffer from the disease and their families included activities, games, a beauty shop, and a sports bar, as well as musical entertainment by Maroon 5’s Adam Levine. Sharon Stone and Hayden Panettiere were guest speakers. The hospital's associate director for special events and support group relations Laura Fuhrman oversaw the program, which was a debut of a new format. The previous incarnation, known as Pamper Me Pink, was geared toward women and drew fewer than 300 guests. This year's event drew more than 400, and Fuhrman estimated it came close to its fund-raising goal of about $400,000, although final numbers had not been tallied. The event honored producer Alexandra Milchan-Lambert and Relativity Media's Scott Lambert.
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Cedars-Sinai, Stila, Urban Decay, OPI |
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| EVENT REPORT 09.08.08 11:14 AM |
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VMA Hospitality Suites Pick Venues With L.A. Character
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Back in Los Angeles after a long absence to tour other cities, MTV's Video Music Awards rolled into town this past weekend with all of the related events in tow, including those ubiquitous swag and hospitality suites. And this time, the suites took over some distinctive L.A. properties that seemed to call attention to the particular character of this year's VMA host city.
Hype Marketing's House of Hype took over a massive home above Hollywood, a property so big and far from its neighbors that it dominates an entire hillside. The setup at the house featured a photo booth and T-shirt screenprinting by Hit & Run by day, with live performances by Young Jeezy and Robin Thicke into the wee hours throughout the weekend. Guests reached the property—which features a grotto pool, a sand volleyball court, and expansive downtown-to-ocean views—by way of shuttle from a parking garage on the Sunset Strip below. Video directors Chris Robinson, Jessy Terrero, and Anthony Mandler nominally cohosted the House of Hype programming in honor of their award nominations.
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RELATED TOPICS
MTV, MTV Video Music Awards, Gift Suites, Verizon Wireless, Samsung, Eboost, Red Bull, Ciroc, Apple Bottoms, Urban Decay |
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