| WHO'S DOING WHAT 09.10.08 2:02 PM |
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Ringel to Introduce New Events at L.A. Zoo
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 | | Steve Ringel |
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Last Thursday, Steven Ringel joined the Los Angeles Zoo as its associate director of corporations and sponsorships. Ringel, who was the founder and C.E.O. of Parallax Marketing in San Francico, where his clients included Victoria's Secret and the New Orleans Jazz and Heritage Festival, will coordinate major sponsorship opportunities for the zoo’s events, such as entertainment partners for its annual Beastly Ball, as well as develop new events in the hopes of attracting a more diverse crowd.
“I’m currently working on the new Blues and Brews at the Zoo event, which is a celebration of microbrew beer from Southern California and [will feature] live home-grown blues music,” Ringel said. “There is a need to make the zoo hip again, and to attract the 29- to 39-year-old demographic. It’s time for the zoo to be a date destination, not just one for families. I’d also like to attract the film industry. After all, it is the L.A. Zoo—it should reflect Hollywood more. I want to attract more wrap parties and industry events to one of the most unusual and beautiful sites in L.A.” —Rosalba Curiel
RELATED TOPICS
Greater Los Angeles Zoo Association, Victoria's Secret, New Orleans Jazz and Heritage Festival |
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| EVENT REPORT 07.21.08 10:52 AM |
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Victoria's Secret Launches New Pink Line With College Rivalry at the Pier
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 | The event called upon the rivalry between USC and UCLA in carnival games.
Photo: John Sciulli/Berliner Studio/BEImages |
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There are few things more all-American than collegiate rivalries, and there are few places more all-American-feeling than the Santa Monica Pier, with its new Ferris wheel over the Pacific and its idyllic beach views. Identifying those convenient facts, Victoria's Secret chose the seaside venue to launch its new Pink collegiate collection, a collaboration with the Collegiate Licensing Company, with a large-scale, semi-public party Thursday night, nominally hosted by model Behati Prinsloo, the new face of the line. Victoria's Secret Pink vice president of PR Sara Tervo oversaw the event, and tapped Tony Berger of Relevent to produce.
On a late afternoon that felt warm even down by the water, guests began to flow in holding the "Pinkapalooza" party passes they had scooped up at Victoria’s Secret Pink stores or from street teams, or downloaded from the Internet. The passes allowed access into the party and free rides and games at Pacific Park. Students and fans competed in unoffical USC-versus-UCLA rivalry carnival games like Skee-ball and the water-balloon toss.
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RELATED TOPICS
Victoria's Secret, Fall Out Boy, Collegiate Licensing Company |
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| NEWS 05.22.08 5:39 PM |
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Victoria's Secret Fashion Show Heads to Miami
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 | Last year's televised Victoria's Secret Fashion Show
Photo: BizBash |
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USA Today’s Lifeline Live blog reports that the nomadic Victoria’s Secret Fashion Show is heading to the Fontainbleau Resort in Miami Beach this fall. The show, most recently held at the Kodak Theater in Los Angeles, returns with the stable of familiar models (including Heidi Klum), musical performances, red carpet interviews, and a lot of very elaborate underwear.
2008 marks the seventh show since its television debut in 2001. Victoria’s Secret briefly abandoned the telecast in 2004 in favor of a grassroots campaign called the “Angels Across America Tour” that stopped in New York, Miami, Los Angeles, and Las Vegas. CBS has the rights to air this year’s spectacle. —Michael O'Connell
RELATED TOPICS
Victoria's Secret |
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| EVENT REPORT 05.07.08 4:53 PM |
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Victoria's Secret Launches Feminine, Flirty Fragrance With Party to Match
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 | Victoria's Secret's girly fragrance launch
Photo: Dale Wilcox for BizBash |
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Victoria's Secret, with its unabashedly frilly, girlie merchandise and pink-on-pink packaging, is a brand that knows itself. So when the retailer launched its Heavenly Kiss fragrance at Beso last night, the brand threw a party that embraced the flirty, romantic notions behind its commercial success. "The goal was to make it romantic and feminine, consistent with the fragrance messaging," said Kate Foster, Victoria's Secret's New York-based associate vice president for marketing and PR. "Plus, the fragrance makes a perfect gift for Mother's Day, so the timing was right."
The choice of venue was a gimme, since its name means "kiss" in Spanish, and Eva Longoria Parker's new spot with chef Todd English is one of the most-discussed new spaces in town.
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RELATED TOPICS
Victoria's Secret, Chambord |
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| TOP 100 EVENTS 02.29.08 7:21 PM |
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Southern California's Top Fashion and Retail Events 2008
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 | Fashion Week
Photo: Charley Gallay/Getty Images |
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1. Fashion Week
Twice a year, Smashbox Studios hosts a set of runway shows and related events under the Fashion Week umbrella, with title sponsor Mercedes-Benz; after-parties and unaffiliated shows take over Hollywood and other parts of town. Its scope is undeniably smaller than New York’s Fashion Week, but it’s L.A.’s equivalent of all the hoopla, and it’s growing. The most recent installment bowed in October.
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RELATED TOPICS
Southern California's Top 100 Events, Mercedes-Benz, Rodeo Drive Host Committee, Project Angel Food, Macy's, Gen Art, Victoria's Secret, Colleague Helpers in Philanthropic Services, FIDM, Country Friends |
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| EVENT REPORT 02.03.08 5:43 PM |
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Playboy and Victoria's Secret Compete for Super Bowl Saturday-Night Share
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 | Playboy bunny gobos shined on the event's tent.
Photo: Stephanie Fay for BizBash |
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FROM SCOTTSDALE, ARIZ. Last night, longtime Super Bowl weekend party host Playboy found itself going up against a new brand (and considerable competition): Victoria’s Secret. While Sports Illustrated, Fox, and Penthouse were also hosting parties, in addition to concerts by 944 magazine and the Bud Bowl, the general consensus around town was that Playboy and Victoria’s Secret were the tickets to land.
While the two brands' titillating content is similar in genre, the parties themselves were vastly different. Playboy’s 2,000-plus guest list forced the magazine to head outside of town, to the recently relocated Rawhide venue in Chandler, some 25 miles from the resorts and nightclubs of Scottsdale. “At this point, after nine years, we’ve built a rep as the best party on Saturday night, so we have a comfort level that we didn’t have to be in the heart of Scottsdale,” said Playboy division vice president of creative services Donna Tavoso. (She told us about her Arizona venue hunt here.) “And we have experience to back that up—we weren’t in South Beach in Miami, and we were 25 minutes outside of Detroit, and people were waiting in line 90 minutes early in a snowstorm. And that even shocked me.”
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RELATED TOPICS
Super Bowl, Playboy, Victoria's Secret, Josh Kelley |
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| NEWS 01.30.08 4:11 PM |
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Super Bowl XLII: Who's Going Where
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FROM SCOTTSDALE, ARIZ. As New York and New England football fans head west, so are the corporate types planning Super Bowl-inspired events. Trading last year's Miami beach locale for a sprawling desert landscape, many planners are calling Arizona a breath of fresh air, with most everyone agreeing that anything is better than Detroit. Here's a rundown of some of the week's biggest to-dos.
Audi is kicking off the week with an invitation-only hole-in-one charity tournament today, with former NFL players and celebrities lining up to win an Audi R8. The auto brand has taken over a nine-acre estate in Arizona's luxe Paradise Valley neighborhood, which will be home to a series of events, including a Kate Hudson-hosted dinner and a Marquis Jet daytime party. Also on-site at the estate is a satellite hub for Los Angeles club Hyde, which will open at 11 p.m. Thursday through Saturday. Relevent's Tony Berger is producing.
Tomorrow, DirecTV stages its second annual Celebrity Beach Bowl, an event that pairs current and former NFLers with celebrities and models in a semi-competitive, semi-comical flag football game. Matt Leinart, Doug Flutie, Pamela Anderson, and David Spade are among the players, with Fall Out Boy performing afterward. The sand-filled event is taking over a corner of the new SouthBridge Waterfront area, which is also home to the bevy of 944 Media goings-on (including nighttime concerts by 50 Cent, Velvet Revolver, and Wyclef Jean, and a less-than-shocking appearance by Paris Hilton).
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RELATED TOPICS
Super Bowl, DirecTV, Maxim, Audi, ESPN the Magazine, Sports Illustrated, Playboy, Penthouse, Victoria's Secret |
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| GUEST QUESTIONS 11.16.07 6:22 PM |
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What Was the Best Thing About the Victoria's Secret Bash?
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 | Victoria's Secret's holiday fashion show set.
Photo: Steve Granitz/WireImage.com |
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The sky-high production that is Victoria's Secret's annual fashion show will not air on CBS until December 4, but guests witnessed the feat in person at the Kodak Theatre last night, followed by a party upstairs at the ballroom. It was the second time the lingerie retailer held the event in Los Angeles, after a move from New York.
At the show, Selita Ebanks modeled a $4.5 million bra set, and the Spice Girls, Will.i.am, and Seal were among the performers. (It will be the Spice Girls' TV debut since reuniting, and Will.i.am was a stand-in for scheduled performer Kanye West after the death this week of West's mother.) Done and Dusted produced the show, and Edward Razek, Monica Mitro, Ian Stewart, and Hamish Hamilton are its executive producers. Bolthouse/SBE produced the pink-lit after-party, with vast savory and sweet spreads from Wolfgang Puck. We asked guests for their opinions on highlights of the spectacle.
What's the most striking part of the fashion show or party?
"This show was more fun and exuberant than other ones I've seen. Years ago [in 2002], PETA got on the stage with an anti-fur thing—you never saw that on TV. But this year was totally smooth and without a hitch. It was like watching the Rockettes."
—Glenn, freelance makeup artist
"The food's great at this party. It's set up really well, and everyone's flowing really easily. As for the show, the runway was this sparkly black gravel; it was very cool. And watching the girls walk on that surface was a feat unto itself."
—Lynn, guest
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RELATED TOPICS
Victoria's Secret, CBS |
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| NEWS 11.15.07 4:23 PM |
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Hennessy, Music Awards on Pre-Thanksgiving Weekend Calendar
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Thanksgiving may be only a week away, but events haven't completely vanished from the weekend calendar. Hennessy will host a party at a private mansion in the hills on Mulholland Drive on Friday night in celebration of its "Flaunt Your Taste" ad campaign. Expected among the 250 guests is Selita Ebanks, who is also expected to model a jeweled bra set worth millions in tonight's taping of the Victoria's Secret holiday fashion show; DJs Rashida and D-Nice will spin. And on Sunday, the American Music Awards, hosted by Jimmy Kimmel, will be taped at the new Nokia Theatre and broadcast live on ABC. —Alesandra Dubin
RELATED TOPICS
Hennessy, Victoria's Secret |
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