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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Visual Impact Now

EVENT REPORT 01.12.09 10:59 AM

Economic Climate Tinges Golden Globes Suites—But Hardly Banishes Them

In Style's suite at the Four Seasons
Photo: Line 8 Photography

As has become de rigeur when big award shows roll into town, a robust slate of gift and hospitality suites blanketed Beverly Hills and the surrounding areas in the days preceding the Golden Globes, which were presented last night. But did the economy affect the offerings?

"Established brands can weather the storm. The HBO Luxury Lounge runs itself, and we sell at least half of it out a year in advance," said Britt Johnson of Mediaplacement, which produces the network's suites at the Four Seasons. This year, the event again brought 12 vendors to the second floor of the hotel. "As much as people are cutting back in advertising, this sort of marketing seems to do better because it's really effective. When you get 100 shots with celebrities [together with products], you don't have to do that three or four times a year."

In addition to product giveaways, HBO's setup also offered beauty treatments from an all-white lounge down the hall where L'Oréal Paris makeup artists, hairstylists, and manicurists set up shop. MORE >>

Award Season, Golden Globes, Gift Suites, HBO, In Style Magazine, Zune, Visual Impact Now

NEWS 01.08.09 10:53 AM

Golden Globes Weekend: Who's Going Where

On Sunday night, the Golden Globes ceremony will take place in the International Ballroom at the Beverly Hilton, after last year's hiatus from all the pomp. But the frenzy of activity—perhaps minimally dampened in tough economic times as another strike threat looms—starts days earlier. Here's a look at the related events.

The usual proliferation of gift and hospitality suites will take over town, albeit with a somewhat softer character this time around. Kari Feinstein's Style Lounge is getting one of the earliest starts, kicking off today at the Zune L.A. space to benefit Visual Impact Now, which provides eyecare to children. (Feinstein is also staging a version of the suites at Sundance a week later.) GBK Productions will bring its suites to the 9900 Club in the old Friar's Club space, around the corner from the Hilton, on Friday and Saturday.

HBO's Luxury Lounge, with its L'Oréal Paris beauty suite, will take to the Four Seasons on Doheny on Friday. The Boom Boom Room's children's and parenting wares gift suites will open at the Century Plaza on Friday and Saturday. MORE >>

Golden Globes, Award Season, Gift Suites, HBO, In Style Magazine, NBC Universal, Cartier, Warner Brothers, Los Angeles Confidential, Visual Impact Now