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News Archive for Walk Hard

EVENT REPORT 12.13.07 3:36 PM

Walk Hard Premiere Channels Hard Rock Cafe's Look

Walk Hard's prop-filled party.
Photo: Line 8 Photography

Like the recent opening for Fox Searchlight's Juno, Columbia Pictures' Walk Hard may have drawn a tightly packed crowd to its world premiere last night because the film offered something that guests find really useful this time of year: a little levity and laughter. "All these movies about death and destruction [are in theaters]," said Columbia's Alison Bossert, who oversaw the event for the studio. "And you're like, 'O.K., I can watch that on the news; I don't need this right now.'"

Even before the comedy began onscreen at Grauman's Chinese Theatre, a stunt got the crowd riled on a closed westbound stretch of Hollywood Boulevard: John C. Reilly, who plays musician Dewey Cox in the film, arrived on a flatbed truck with his movie band for a rendition of the song "Walk Hard" during arrivals.

After the screening, guests got back in their cars for a short drive south to a congested after-party at Social Hollywood. Bossert and event producer Chris Bennaroch had transformed the club into a Hard Rock Cafe-style shrine to Dewey Cox, using movie props that filled glass cases and decked walls. A giant lit-up sign from the film spelled out "Dewey" in the party space. (It had also lit up the red carpet in front of the theater.) MORE >>

Walk Hard, Columbia Pictures