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News Archive for World Wildlife Fund Canada

Q & A 03.26.09 10:43 AM

World Wildlife Fund's Tara Wood Asks Canada to Turn Off the Lights

Tara Wood
Photo: Courtesy of World Wildlife Fund Canada

FROM TORONTO When the World Wildlife Fund launched Earth Hour in Sydney, Australia, in 2007, the organization called on businesses and individuals to turn off their lights for one hour to take a stand against climate change. More than two million people accepted the challenge. So, in 2008, the WWF turned Earth Hour into a global event. Tara Wood, manager of Earth Hour Canada, oversaw her country's participation in the event that brought together 35 nations last year. Before she asks Canada to turn off the lights between 8:30 and 9:30 p.m. this Saturday, she spoke with us about encouraging participation in such a large-scale event.

What is the WWF hoping to achieve with Earth Hour?
Earth Hour is a symbolic event. The goal is to get people to turn off their lights for one hour and send a visual statement to government and world leaders that people are taking action on climate change and they need to do the same. But the other purpose is to show individuals that each of us can play a role in the fight against climate change and even simple actions like turning off your lights add up to make a really big difference. MORE >>

World Wildlife Fund Canada, Earth Hour, Sears, Coca-Cola Canada, CBC