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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for X Games

EVENT REPORT 07.31.09 11:27 AM

Red Bull Roasts Travis Pastrana at X Games Celebration

Travis Pastrana at Red Bull's roast
Photo: Christian Pondella/Red Bull

To recognize X Games star Travis Patrana—known for stunts such as a double back flip on a motorcycle and jumping out of an airplane without a parachute—Red Bull hosted an event at the Avalon Hollywood to toast and roast the motor sports icon. “If you think about the X Games, Travis Pastrana has revolutionized it, so we decided to take this opportunity to do a roast/tribute, do an after-party, and make this the biggest event of the X Games,” said Christina Hwang of Red Bull’s event team.

The presentation, hosted by comedian Arj Barker, started around 8:30 p.m., and was followed by an after-party at adjacent venue Bardot. Inside the Avalon Theater, a stage set built by Russell Harris Event Group for the event included white panels and, for the guest of honor, a throne-like chair emblazoned with the energy drink's name. The scripted presentation included video greetings from Pastrana’s friends and family members as well as live toasts from friends including Tony Hawk, Ryan Sheckler, Sal Masekela, and the crew of Nitro Circus, an MTV reality show that follows Pastrana. MORE >>

Red Bull, X Games, Travis Pastrana

NEWS 08.04.08 12:45 PM

Bandage-Covered Maxim Party Invite Goes for Shock Value

Maxim's leggy invite
Photo: BizBash

Maxim made a strong, if shocking (and arguably gross), impact with the invitation for its party at Hollywood's new Stork lounge Thursday night. The front of each simple, glossy card featured a photographic image of a man's hairy leg, on which a real bandage concealed a cartoonish knee wound. The text read, "This won't hurt a bit." Removing the bandage revealed the words "Extreme Sports Party," and the back of the card revealed the specifics. The X Games ran through Sunday at Staples Center and Home Depot Center. —Alesandra Dubin

Maxim, X Games

EVENT REPORT 08.04.08 12:43 PM

Oakley and Muscle Milk Kick Off X Games With Gift Suite and T-Pain Show

T-Pain performed for the crowd.
Photo: Chris Polk

Oakley and New Era kicked of the 14th annual X Games with a pre-party at the Key Club on Wednesday night that featured a performance by T-Pain and Lil Jon, and invited journalists to a gifting suite ahead of the games, which wrapped on Sunday. Jeremy McCassy, alternative marketing manager of Oakley, oversaw the suite setup for that brand.

Media folks, athletes, and V.I.P.s held court in a private area in the club that served as a gifting lounge where guests scooped up merchandise from Oakley and Muscle Milk. Reporters in the designated private area held on-camera interviews with athletes and celebrities. MORE >>

X Games, Oakley, New Era, T-Pain, Lil Jon

EVENT REPORT 08.10.07 3:49 PM

Skaters Jump Over Guests at Rolling Stone Party

Athletes used rails and ramps set up at Avalon to perform tricks.
Photo: ARK/JonahLight.com

The X Games may have officially wrapped up on Sunday, but the daredevil antics that characterize the sporting event continued well after the last competition with Rolling Stone’s post-games party at Avalon. As V.I.P.s like Tony Hawk, Jason Ellis, and Sal Masekela—who hosted the event—arrived, bikers soared and flipped off ramps set behind a synthetic grass arrivals carpet. Rolling Stone director of special events Keira Ford tapped Ark Endeavors’ Noah Flom to produce the event, and he had the idea of creating the arrivals ramps, as well as a mini skate and freestyle BMX park on the venue’s dance floor, complete with rail slides off the stage and a selection of ramps. MORE >>

Rolling Stone, X Games

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